Get a free copy of our report on how marketers learn by completing the short survey – Econsultancy (blog)

Get a free copy of our report on how marketers learn by completing the short surveyEconsultancy (blog)The report's overarching purpose is to bring together different professional perspectives and experiences on learning and development (L&D) within marketing in a way that hasn't been done formally before. It will have Econsultancy's signature tone of …

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Get a free copy of our report on how marketers learn by completing the short survey – Econsultancy (blog)

Marketing automation and personalisation are key focus areas for email marketers in 2017 – new report – Econsultancy (press release) (blog)

Marketing automation and personalisation are key focus areas for email marketers in 2017 – new reportEconsultancy (press release) (blog)Email reigns supreme when it comes to delivering ROI and the increased appetite for marketing automation and personalisation means that more companies are reaping the benefits, according to new research published today by Econsultancy and Adestra.

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Marketing automation and personalisation are key focus areas for email marketers in 2017 – new report – Econsultancy (press release) (blog)

Three reasons why brands should improve their cross-channel marketing – Econsultancy (blog)

Three reasons why brands should improve their cross-channel marketingEconsultancy (blog)Interestingly, survey respondents also indicated that they use cross-channel marketing for business objectives which are much more difficult to measure than revenue. Namely, more than half (57%) of company respondents indicated that cross-channel …

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Three reasons why brands should improve their cross-channel marketing – Econsultancy (blog)

Amazon tries its hand at influencer affiliate marketing – Econsultancy (blog)

Amazon tries its hand at influencer affiliate marketingEconsultancy (blog)Can influencers and affiliate marketing be a match made in heaven? Online retail's 800-pound gorilla is apparently interested in finding out. Last week, it was revealed that Amazon has launched a beta of an invite-only Amazon Influencer Program …and more »

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Amazon tries its hand at influencer affiliate marketing – Econsultancy (blog)

Should marketers be able to prove the ROI of influencers? – Econsultancy (blog)

Should marketers be able to prove the ROI of influencers?Econsultancy (blog)Both Econsultancy and Linqia's surveys identify measuring ROI as one the biggest challenges for marketers working with influencers, selected by 65% and 78% of respondents respectively (as one of their three biggest challenges). In the Linqia survey …

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Should marketers be able to prove the ROI of influencers? – Econsultancy (blog)

A majority of businesses in Australia and New Zealand say that cross-channel marketing has a ‘major impact’ on … – Econsultancy (press release)…

A majority of businesses in Australia and New Zealand say that cross-channel marketing has a 'major impact' on …Econsultancy (press release) (blog)The report, published by Econsultancy in partnership with IBM Watson Marketing, is based on a survey of almost 300 digital marketers and ecommerce professionals based in Australia and New Zealand, and working across a range of business sectors, …

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A majority of businesses in Australia and New Zealand say that cross-channel marketing has a ‘major impact’ on … – Econsultancy (press release)…