Why the Google Search Network isn’t working for your B2B business – Search Engine Land

Why the Google Search Network isn't working for your B2B businessSearch Engine LandTheir marketing teams have been running Search Network campaigns for a while, but they've seen little return on their investment. And so they conclude that, as an ad network, the Search Network simply doesn't work for them. I can't immediately dismiss …

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Why the Google Search Network isn’t working for your B2B business – Search Engine Land

New RLSA Strategies for Search Marketers – Search Engine Land

Search Engine LandNew RLSA Strategies for Search MarketersSearch Engine LandBut like everything in search marketing, RLSAs are always changing. Did you know you can build remarketing audiences from Google Analytics data? Or that Google has added Customer Match capabilities to enable CRM data matching that can ramp up your …

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New RLSA Strategies for Search Marketers – Search Engine Land

What will Echo Show’s screen mean for the digital assistant device market? – Marketing Land

Marketing LandWhat will Echo Show's screen mean for the digital assistant device market?Marketing LandAs with all new markets and technologies, we'll have to see. The appeal and pricing of the hardware will largely drive the market. The Echo succeeded because it was an attractive and attractively priced bluetooth speaker with Alexa built in. The Echo …Introducing Echo Show – Amazon Official Site – Amazon.comAmazon.comAmazon Alexa skills make money with VoiceLabs | VoiceLabsVoiceLabsAlexa Calling Has a Major Privacy Flaw – elise oras – MediumMediumall 223 news articles »

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What will Echo Show’s screen mean for the digital assistant device market? – Marketing Land

Call for entries: The 2017 Search Engine Land Awards – Search Engine Land

Search Engine LandCall for entries: The 2017 Search Engine Land AwardsSearch Engine LandOur favorite time of year is here – where we get to shine a spotlight on the search marketing community and recognize the phenomenal results being driven by the world's most brilliant search marketers. From SEO efforts for small business to large-scale …

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Call for entries: The 2017 Search Engine Land Awards – Search Engine Land

AI at the core. Humans at the helm. – Search Engine Land

Search Engine LandAI at the core. Humans at the helm.Search Engine LandAny marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle …and more »

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AI at the core. Humans at the helm. – Search Engine Land

The Yext IPO and the triumph of local SEO – Search Engine Land

Search Engine LandThe Yext IPO and the triumph of local SEOSearch Engine LandBut more broadly, the Yext IPO stands in for the importance of presence or listings management as a foundational tenet of digital marketing for omnichannel brands and businesses. For roughly 20 years, various digital marketing pundits have been …

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The Yext IPO and the triumph of local SEO – Search Engine Land