Data and the key to success – BlueNotes

Data and the key to successBlueNotesHow businesses use data – as opposed to just collecting it – will determine success in an increasingly digital marketplace, according to Senior Vice President at Gartner Research Peter Sondergaard. Speaking to bluenotes, Sondergaard said with the right …

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Data and the key to success – BlueNotes

Site optimization or traffic optimization: Which delivers better results? – Search Engine Land

Search Engine LandSite optimization or traffic optimization: Which delivers better results?Search Engine LandBut, to get a little perspective on how traffic optimization and site optimization can affect your marketing campaigns, let's take a page out of Einstein's book and run a little thought experiment. Since this is Search Engine Land, let's imagine that …

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Site optimization or traffic optimization: Which delivers better results? – Search Engine Land

Is your marketing organization ready for martech? – Search Engine Land

Is your marketing organization ready for martech?Search Engine LandIf you've worked in marketing for longer than six months, chances are you've seen how technology changes the way we do things. And at an increasingly rapid pace. I'm not talking about updates to social media feed algorithms, or new search advertising …

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Is your marketing organization ready for martech? – Search Engine Land

The 4 Ps of SEO & digital marketing – Search Engine Land

Search Engine LandThe 4 Ps of SEO & digital marketingSearch Engine LandMy marketing career was a fortunate accident — a case of being in the right place at the right time. I was working developing e-commerce sites, and when that job was done, the question soon became, How do we get more traffic and more customers? This …and more »

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The 4 Ps of SEO & digital marketing – Search Engine Land

Best Practices for Building an On-Demand Content Strategy – Search Engine Land

Search Engine LandBest Practices for Building an On-Demand Content StrategySearch Engine LandOn August 17, join us as Mark Bornstein, VP of content marketing at ON24, highlights the best practices for building an on-demand content strategy. He'll explain how to build your on-demand content network and increase the reach of your content to …

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Best Practices for Building an On-Demand Content Strategy – Search Engine Land

Search marketers plan to attend SMX East to become martech trailblazers – Search Engine Land

Search Engine LandSearch marketers plan to attend SMX East to become martech trailblazersSearch Engine LandWe get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent …

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Search marketers plan to attend SMX East to become martech trailblazers – Search Engine Land