When Amazon comes for your company, don’t lose focus on what matters: Your customer – Marketing Land

Marketing LandWhen Amazon comes for your company, don't lose focus on what matters: Your customerMarketing LandMarketing is a broad term, but to counter a competitor like Amazon, focus on marketing initiatives that promote real customer engagement. Marketing is the extension of customer service and is by nature customer-centric. At the core, it's about forming …

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When Amazon comes for your company, don’t lose focus on what matters: Your customer – Marketing Land

TIBCO Cited as a Leader in Enterprise BI Platforms by Top Independent Research Firm – CSO Australia

TIBCO Cited as a Leader in Enterprise BI Platforms by Top Independent Research FirmCSO AustraliaTIBCO Software Inc., a global leader in integration, API management, and analytics, announced today that it was named a Leader in The Forrester Wave™: Enterprise BI Platforms With Majority On-Premises Deployments, Q3 2017 by Forrester Research. Not …and more »

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TIBCO Cited as a Leader in Enterprise BI Platforms by Top Independent Research Firm – CSO Australia

Announcing the shortlist of 2017 Search Engine Land Awards nominees – Search Engine Land

Search Engine LandAnnouncing the shortlist of 2017 Search Engine Land Awards nomineesSearch Engine LandFor the third consecutive year, the selection process in the Search Engine Land Awards became even more difficult, as the field of competition grew to nearly 300 worthy submissions from leading digital agencies, in-house marketing teams and individuals …

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Announcing the shortlist of 2017 Search Engine Land Awards nominees – Search Engine Land

Adobe wants to bring its AI smarts to email marketing campaigns – TechCrunch

TechCrunchAdobe wants to bring its AI smarts to email marketing campaignsTechCrunchAdobe announced a number of new capabilities for its Adobe Campaign email marketing tools. Most of these are available now (better dashboards, new email templates, better support for multilingual campaigns), but the most interesting new features the …and more »

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Adobe wants to bring its AI smarts to email marketing campaigns – TechCrunch

Freshworks Acquires Marketing Software Provider Zarget – BW Disrupt – BW Businessworld

BW BusinessworldFreshworks Acquires Marketing Software Provider Zarget – BW DisruptBW BusinessworldThrough this acquisition, Freshworks seeks to further develop Zarget's marketing suite and provide the team with expertise, technology and operations as well as …and more »

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Freshworks Acquires Marketing Software Provider Zarget – BW Disrupt – BW Businessworld

Freshworks Acquires Marketing Software Provider, Zarget – BW Businessworld

BW BusinessworldFreshworks Acquires Marketing Software Provider, ZargetBW BusinessworldAccording to Gartner, marketing leaders allocate 27% of their expense budget to technology, equal to 3.24% of overall revenue, compared with CIO technology spend of 3.4% of revenue. Gartner also predicts that CMOs will spend more on technology than …and more »

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Freshworks Acquires Marketing Software Provider, Zarget – BW Businessworld