Failing to Manage Content as an Asset Puts Personalisation Out of Reach of Most Marketers – Which-50 (blog)

Failing to Manage Content as an Asset Puts Personalisation Out of Reach of Most MarketersWhich-50 (blog)That said, Gartner research shows that many enterprise brands ($500M+ revenue) don't even have the tools to do so. 60 per cent of enterprise B2B marketers are using a DAM but only 23 per cent are actively using a content marketing platform to support …

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Failing to Manage Content as an Asset Puts Personalisation Out of Reach of Most Marketers – Which-50 (blog)

Clara Labs nabs $7M Series A as it positions its AI assistant to meet the needs of enterprise teams – TechCrunch

TechCrunchClara Labs nabs $7M Series A as it positions its AI assistant to meet the needs of enterprise teamsTechCrunchNelson is planning to make new hires in marketing and sales to push the Clara team beyond its current R&D comfort zone. Meanwhile the technical team will continue to add new features and integrations, like conference room booking, that increase the …and more »

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Clara Labs nabs $7M Series A as it positions its AI assistant to meet the needs of enterprise teams – TechCrunch

Tegile is Named Visionary in the Gartner Magic Quadrant for Solid … – Bobsguide (press release)

Bobsguide (press release)Tegile is Named Visionary in the Gartner Magic Quadrant for Solid …Bobsguide (press release)Tegile Systems, the leading provider of flash-driven storage arrays for databases, virtualized server and virtual desktop environments, today announced it was …Hitachi Named a Leader in the Gartner Magic Quadrant for Solid-State ArraysGlobeNewswire (press release)all 3 news articles »

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Tegile is Named Visionary in the Gartner Magic Quadrant for Solid … – Bobsguide (press release)

Sizmek will acquire Rocket Fuel for adtech consolidation – TechCrunch

TechCrunchSizmek will acquire Rocket Fuel for adtech consolidationTechCrunch“The acquisition of Rocket Fuel brings omni-channel creativity and AI-enabled decisioning together under one roof, providing our clients with a self-service predictive marketing platform that optimizes campaigns across the entire media plan,” said …and more »

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Sizmek will acquire Rocket Fuel for adtech consolidation – TechCrunch

Zeta Global acquires Boomtrain to bolster its machine learning tech – TechCrunch

TechCrunchZeta Global acquires Boomtrain to bolster its machine learning techTechCrunchZeta Global, the marketing automation platform founded by David A. Steinberg and former Apple CEO John Sculley, today announced that it has acquired Boomtrain, a machine-learning centric marketing platform. Sources close to the company tell us that the …and more »

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Zeta Global acquires Boomtrain to bolster its machine learning tech – TechCrunch

Jefferies gives IBM Watson a Wall Street reality check – TechCrunch

TechCrunchJefferies gives IBM Watson a Wall Street reality checkTechCrunchIBM's Watson unit is receiving heat today in the form of a scathing equity research report from Jefferies' James Kisner. The group believes that IBM's investment into Watson will struggle to return value to shareholders. In recent years, IBM has …and more »

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Jefferies gives IBM Watson a Wall Street reality check – TechCrunch