This Influencer Marketing Shop Created Fake Accounts to Prove That the Industry Is Full of Ad Fraud – Adweek

AdweekThis Influencer Marketing Shop Created Fake Accounts to Prove That the Industry Is Full of Ad FraudAdweekInfluencer marketing is one of the fastest growing channels in advertising, with our research estimating that $1 billion was spent on Instagram influencers alone in 2017. With brand dollars pouring into the space, social media influencers, whether …and more »

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This Influencer Marketing Shop Created Fake Accounts to Prove That the Industry Is Full of Ad Fraud – Adweek

Global retailer Figleaves chooses Adestra as marketing technology provider to make campaigns more customer-centric – Econsultancy (press release)…

Global retailer Figleaves chooses Adestra as marketing technology provider to make campaigns more customer-centricEconsultancy (press release) (blog)Figleaves, a JD Williams and Company brand, has selected global MarTech provider, Adestra, to strengthen its data integrations and fuel its customer-centric communications as part of adopting a First-Person Marketing approach. The company is an online …

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Global retailer Figleaves chooses Adestra as marketing technology provider to make campaigns more customer-centric – Econsultancy (press release)…

Marketplace liquidity – TechCrunch

TechCrunchMarketplace liquidityTechCrunchYou start by optimizing your marketing strategy to achieve the highest customer acquisition within the established distance threshold. As a result, you will maximize the active participants within that distance of each other, and therefore maximize …and more »

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Marketplace liquidity – TechCrunch

The state of enterprise UX design in 2017 – TNW

TNWThe state of enterprise UX design in 2017TNWAt companies with more than 500 employees, 35 percent of respondents reported that a full-time UX design role has existed in their company for less than three years. Across companies of all sizes, 53 percent of respondents reported that UX has existed …

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The state of enterprise UX design in 2017 – TNW

Purpose-led marketing since 1879: why now is the time for Absolut to reignite its core beliefs – The Drum

The DrumPurpose-led marketing since 1879: why now is the time for Absolut to reignite its core beliefsThe DrumThe initiative, along with its first piece of creative, is both a shrine and a testament to the core beliefs of freedom, equality and sustainability that have buttressed the brand since its inception in 1879. But in a time when almost every brand has …and more »

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Purpose-led marketing since 1879: why now is the time for Absolut to reignite its core beliefs – The Drum

BlueVenn selects Adestra as its email marketing technology partner … – Econsultancy (press release) (blog)

BlueVenn selects Adestra as its email marketing technology partner …Econsultancy (press release) (blog)BlueVenn reveal new Adestra email connector, enabling marketers to leverage best-of-breed technologies to create and execute customer-focused marketing …and more »

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BlueVenn selects Adestra as its email marketing technology partner … – Econsultancy (press release) (blog)