Hype risks derailing AI gold rush, warns Gartner – Mobile Europe

Hype risks derailing AI gold rush, warns GartnerMobile Europe"AI offers exciting possibilities, but unfortunately, most vendors are focused on the goal of simply building and marketing an AI-based product rather than first identifying needs, potential uses and the business value to customers." However, Hare …and more »

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Hype risks derailing AI gold rush, warns Gartner – Mobile Europe

Relay42 builds upon growth with three new senior leadership appointments – The Drum

The DrumRelay42 builds upon growth with three new senior leadership appointmentsThe DrumRelay42 also announces that Anoma Van Eeden has been appointed chief marketing officer. Van Eeden has spent her entire career in B2B enterprise marketing, having previously worked as head of marketing EMEA for Optimizely, and has also held director …and more »

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Relay42 builds upon growth with three new senior leadership appointments – The Drum

Verve Bolsters Hyper-Targeted Audience Segmentation – Mobile Marketing Watch

Mobile Marketing WatchVerve Bolsters Hyper-Targeted Audience SegmentationMobile Marketing WatchVerve, a global leader in location-powered mobile marketing, confirmed to MMW today its acquisition of German push marketing specialists matchinguu GmbH. The move, we're told, should accelerate the company's expansion across international markets.

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Verve Bolsters Hyper-Targeted Audience Segmentation – Mobile Marketing Watch

10 superior digital marketing stats from this week – Econsultancy (blog)

10 superior digital marketing stats from this weekEconsultancy (blog)This week's diverse roundup includes news about start-up success, cyber-attacks, TV sponsorship, and lots more. You'll also find tonnes more facts and figures in the Internet Statistics Compendium. On we go.

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10 superior digital marketing stats from this week – Econsultancy (blog)

Oracle’s cloud delusion: Marketing hype or a genuine contender? – Computer Business Review

Computer Business ReviewOracle's cloud delusion: Marketing hype or a genuine contender?Computer Business ReviewAlthough Gartner said recently in its most recent IaaS Magic Quadrant that Oracle's second generation cloud offering has a “well-designed hyperscale cloud architecture, and a thoughtful selection of current and future features,” there's still concerns …and more »

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Oracle’s cloud delusion: Marketing hype or a genuine contender? – Computer Business Review

The Evolving Relationship Between Sales And Marketing – Business 2 Community

The Evolving Relationship Between Sales And MarketingBusiness 2 CommunityThey believe they do most of the grunt work by generating, qualifying, and nurturing leads. Once the 'suspect' becomes a 'prospect' and has entered into the buying phase, marketing hands them over to sales – who simply takes the order (probably after …

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The Evolving Relationship Between Sales And Marketing – Business 2 Community