10 exciting digital marketing stats we’ve seen this week – Econsultancy (blog)

10 exciting digital marketing stats we've seen this weekEconsultancy (blog)Alongside this, it appears marketers are also unsure about where their marketing spend is actually going. One in ten marketers are not even sure which channels are the most valuable for their campaigns, and 17% are yet to commit their budgets accordingly.

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10 exciting digital marketing stats we’ve seen this week – Econsultancy (blog)

Facebook ad optimization startup Smartly.io targets U.S. growth after … – TechCrunch

TechCrunchFacebook ad optimization startup Smartly.io targets U.S. growth after …TechCrunchSmartly.io, a Helsinki-based company that makes automated marketing software for Facebook and Instagram advertisers, announced today that it has raised …and more »

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Facebook ad optimization startup Smartly.io targets U.S. growth after … – TechCrunch

Finnish marketing automation startup Smartly.io targets US growth after $20M secondary funding – TechCrunch

TechCrunchFinnish marketing automation startup Smartly.io targets US growth after $20M secondary fundingTechCrunchSmartly.io, a Helsinki-based company that makes automated marketing software for Facebook advertisers, announced today that it has raised $20 million in secondary funding by selling existing stakeholder's shares to venture capital firm Highland Europe.and more »

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Finnish marketing automation startup Smartly.io targets US growth after $20M secondary funding – TechCrunch

Funnel raises $10M led by Balderton Capital to help companies … – TechCrunch

TechCrunchFunnel raises $10M led by Balderton Capital to help companies …TechCrunchFunnel, a startup headquartered in Stockholm that sells a SaaS to help companies analyse the effectiveness of online marketing spend across multiple channels …and more »

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Funnel raises $10M led by Balderton Capital to help companies … – TechCrunch

Inbound marketing vs. Account-based marketing: Diverging or aligning strategies? – Econsultancy (blog)

Inbound marketing vs. Account-based marketing: Diverging or aligning strategies?Econsultancy (blog)I remember when Brian Halligan and Dharmesh Shah were building Hubspot and created the terminology around inbound marketing. I was International Marketing Director at Silverpop at the time and had just launched its B2B marketing automation platform …

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Inbound marketing vs. Account-based marketing: Diverging or aligning strategies? – Econsultancy (blog)

Vidooly co-founder: ‘We are building AI-based predictive models that can foresee brand safety in India’ – The Drum

Vidooly co-founder: 'We are building AI-based predictive models that can foresee brand safety in India'The DrumTo find out how this problem can be tackled by a third party, The Drum spoke with Nishant Radia, chief marketing officer and co-founder Vidooly, a video marketing and analytics software for brands, multi-channel networks and creators. The company is …

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Vidooly co-founder: ‘We are building AI-based predictive models that can foresee brand safety in India’ – The Drum