How The GDPR Helps Consent Management Platforms – eMarketer

eMarketerHow The GDPR Helps Consent Management PlatformseMarketerWhile the EU's General Data Protection Regulation (GDPR) has led several marketing tech firms to pivot their business models and pull out of Europe, it has been helpful for others in the crowded industry landscape. The GDPR, which became enforceable on …and more »

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How The GDPR Helps Consent Management Platforms – eMarketer

What does ‘time well spent’ mean for games like ‘Candy Crush?’ – Mashable

MashableWhat does 'time well spent' mean for games like 'Candy Crush?'MashableWe started one of the first free dating sites in Europe, and it went crazy without any marketing. Then once after having sold the company, I realized that actually there were others who are doing really well also with a paid model, and specifically …

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What does ‘time well spent’ mean for games like ‘Candy Crush?’ – Mashable

Online marketplace to resell trainers and handbags hits Europe – Financial Times

Financial TimesOnline marketplace to resell trainers and handbags hits EuropeFinancial TimesThe latest fundraising would also allow StockX to ramp up its marketing in the US and Europe to expand beyond a core audience of urban males aged between 13 and 26 to retail customers “who bought their last pair [of shoes] at JD Sports or Nike.com and …and more »

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Online marketplace to resell trainers and handbags hits Europe – Financial Times

Improving the buyer journey by cutting through the noise – Marketing Tech

Marketing TechImproving the buyer journey by cutting through the noiseMarketing TechA recent Gartner report shows that too much information can be more than overwhelming – it can be paralysing. The accessibility to information has buyers feeling more empowered, but the purchasing process continues to suffer. In fact, 84 percent of …

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Improving the buyer journey by cutting through the noise – Marketing Tech

How Adobe Plans to Fulfill Marketing Cloud Promises Using Its Latest Magento Integrations – Adweek

AdweekHow Adobe Plans to Fulfill Marketing Cloud Promises Using Its Latest Magento IntegrationsAdweekFundamentally this means the software giant can offer large enterprises and small-to-medium sized businesses a full suite of marketing services, including advertising, content personalization, measurement and now ecommerce capabilities, via the Adobe …and more »

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How Adobe Plans to Fulfill Marketing Cloud Promises Using Its Latest Magento Integrations – Adweek

Google appeals record $5 billion EU antitrust Android fine – Marketing Land

Marketing LandGoogle appeals record $5 billion EU antitrust Android fineMarketing LandThe EC saw the practice of requiring handset makers to pre-install certain Google apps as “an abuse of market position” (akin to tying). By contrast, Google argued at the time in a blog post that the practice is beneficial to the ecosystem and enables …and more »

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Google appeals record $5 billion EU antitrust Android fine – Marketing Land