Facebook ad optimization startup Smartly.io targets U.S. growth after … – TechCrunch

TechCrunchFacebook ad optimization startup Smartly.io targets U.S. growth after …TechCrunchSmartly.io, a Helsinki-based company that makes automated marketing software for Facebook and Instagram advertisers, announced today that it has raised …and more »

Link:

Facebook ad optimization startup Smartly.io targets U.S. growth after … – TechCrunch

Chinese football fans are heavily influenced by clubs sponsors and marketing – The Drum

The DrumChinese football fans are heavily influenced by clubs sponsors and marketingThe DrumThe report, which is the largest ever survey of Chinese sports fans, was conducted by Shanghai-based sports marketing agency Mailman in collaboration with football news app Sike, in a bid to provide the clubs and leagues with insights into the most market.

Continued:  

Chinese football fans are heavily influenced by clubs sponsors and marketing – The Drum

Report: Google to appeal $2.7 billion EU fine – Search Engine Land

Search Engine LandReport: Google to appeal $2.7 billion EU fineSearch Engine LandAccording to The Telegraph, Google is planning to file an appeal against the roughly $2.7 billion (€2.4 billion) antitrust fine imposed by the European Commission in June for abuse of market position in shopping search. The fine was the largest in EU …Google hit with record fine after 'abusing dominance' onlineSiliconrepublic.comall 77 news articles »

Continue reading here:

Report: Google to appeal $2.7 billion EU fine – Search Engine Land

10 fascinating digital marketing stats we’ve seen this week – Econsultancy (blog)

Econsultancy (blog)10 fascinating digital marketing stats we've seen this weekEconsultancy (blog)A survey by Forrester Research has found that four in 10 teen users aged 12-17 say there are too many ads on YouTube. This is despite the fact that YouTube is accessed by more US teens than any other social platform, with 77% using it on a daily basis …

Original link:  

10 fascinating digital marketing stats we’ve seen this week – Econsultancy (blog)

VideoAmp Confirms $21.4 Million in Series B Growth Round – Mobile Marketing Watch

Mobile Marketing WatchVideoAmp Confirms $21.4 Million in Series B Growth RoundMobile Marketing WatchVideoAmp, an integrated TV operating system for advertising, announced that it has raised $21.4 million in a Series B funding round led by Mediaocean. We're told that additional investments came from European leader in broadcast, content, digital, RTL …and more »

Source:  

VideoAmp Confirms $21.4 Million in Series B Growth Round – Mobile Marketing Watch

Pixability’s MD on alleviating the walled gardens ‘tension’ and … – The Drum

The DrumPixability's MD on alleviating the walled gardens 'tension' and …The DrumThe power players Google, Facebook and Twitter are quite comfortable in their walled gardens, reaching mass consumers across various platforms, at a …and more »

View post:  

Pixability’s MD on alleviating the walled gardens ‘tension’ and … – The Drum