Why Trust Will Play a Broader Role in the Next Wave of Financial Marketing – Adweek

AdweekWhy Trust Will Play a Broader Role in the Next Wave of Financial MarketingAdweekIn an age of ever-growing distrust—in marketing, in politics and in financial institutions—global firms are learning to engage and demonstrate transparency in ways they didn't have to just a decade ago. That might sound like table stakes with all of …

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Why Trust Will Play a Broader Role in the Next Wave of Financial Marketing – Adweek

Marketing Society chief Gemma Greaves reveals plan to battle industry stigma around mental health – The Drum

The DrumMarketing Society chief Gemma Greaves reveals plan to battle industry stigma around mental healthThe DrumThe Marketing Society's chief executive Gemma Greaves has spoken of the need to tackle the stigma around mental health in the industry and offered her agenda for helping battle it. Speaking at the annual summer party which brought together around 400 …

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Marketing Society chief Gemma Greaves reveals plan to battle industry stigma around mental health – The Drum

6 Must-Haves For B2B Event Marketing Success – Business 2 Community

Business 2 Community6 Must-Haves For B2B Event Marketing SuccessBusiness 2 CommunityB2B marketers spend 20-30% of their budget on event marketing every year. According to a Gartner CMO report, it's one of the top four spending areas — ahead of social media, customer intelligence, and email marketing. Between tradeshow sponsorships …and more »

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6 Must-Haves For B2B Event Marketing Success – Business 2 Community

Egypt to host international, regional digital media experts on “Mashable Social Media Day” – Daily News Egypt – Daily News Egypt

Egypt to host international, regional digital media experts on “Mashable Social Media Day” – Daily News EgyptDaily News Egypt“We are thrilled to be hosting Mashable Social Media Day for the fourth time in Egypt, and we believe in the huge role that technology plays in connecting people and in developing organisations and industries,” said Zeyad Tarek, the co-founder and …

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Egypt to host international, regional digital media experts on “Mashable Social Media Day” – Daily News Egypt – Daily News Egypt

Watch Microsoft Accelerator’s Tel Aviv demo day right here – TechCrunch

Watch Microsoft Accelerator's Tel Aviv demo day right hereTechCrunchBrandTotal provides you accurate actionable intelligence about the “dark” (=targeted) activity of your competition's marketing campaigns and reverse engineers your competition's marketing strategy. Capitalise applies natural language to turn investment …and more »

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Watch Microsoft Accelerator’s Tel Aviv demo day right here – TechCrunch

Casey Wasserman, CEO, Wasserman, talks up LA’s Olympic bid – Financial Times

Financial TimesCasey Wasserman, CEO, Wasserman, talks up LA's Olympic bidFinancial TimesThe event had a profound effect on the 10-year-old Casey, who these days is chairman and chief executive of his eponymous sports representation and marketing group. “I remember Edwin Moses, Mary Decker, Zola Budd,” he says, recalling athletes who …

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Casey Wasserman, CEO, Wasserman, talks up LA’s Olympic bid – Financial Times