Jack Daniels and Spotify on why data’s role in music-marketing will always be a small – The Drum

The DrumJack Daniels and Spotify on why data's role in music-marketing will always be a smallThe DrumMarketers from Jack Daniels and Spotify have agreed on a point that many might expect them to differ – that the role data plays in music marketing should be limited. Jack Daniels has worked hard to establish itself as a whiskey brand for music fans.

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Jack Daniels and Spotify on why data’s role in music-marketing will always be a small – The Drum

Leading Global Event Management Platform Acquired by HGGC – Mobile Marketing Watch

Leading Global Event Management Platform Acquired by HGGCMobile Marketing Watchetouches, a global provider of cloud event management software and sourcing solutions, has announced that it has been acquired by HGGC, a middle market private equity firm. HGGC's investment will help etouches “significantly expand its business and …and more »

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Leading Global Event Management Platform Acquired by HGGC – Mobile Marketing Watch

Nike misses out on sub-two-hour marathon but #Breaking2 stunt hailed as marketing triumph – The Drum

The DrumNike misses out on sub-two-hour marathon but #Breaking2 stunt hailed as marketing triumphThe DrumFor Nike, this was glorious failure. The sportswear giant's attempt to propel one of its athletes to the “impossible” feat of a sub-two-hour marathon may have come up an agonising 26 seconds short, but the #Breaking2 “moonshot” is likely to be …First Four Minute Mile-HQ(Roger Bannister:1954)YouTubeNike News – Nike Introduces Breaking2 – Nike, Inc.Nike, Inc.all 285 news articles »

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Nike misses out on sub-two-hour marathon but #Breaking2 stunt hailed as marketing triumph – The Drum

How to Win at Trade Shows (Hint: It Involves Social Media) – Adweek

AdweekHow to Win at Trade Shows (Hint: It Involves Social Media)AdweekSixty-four percent of marketers say they have been disappointed when attending major trade shows like SXSW, Money2020 and CES. Top reasons cited include cost of attendance (45 percent), not getting the right spot on the conference floor (45 percent), …

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How to Win at Trade Shows (Hint: It Involves Social Media) – Adweek

MMA Announces Mobile Marketing Leadership Forum Speakers – Mobile Marketing Watch

Mobile Marketing WatchMMA Announces Mobile Marketing Leadership Forum SpeakersMobile Marketing WatchNews: The Mobile Marketing Association (MMA) today announced marketing leaders from brands including Budweiser, The Coca-Cola Company, Hallmark, Samsung and Twitter are among the industry thought leaders who will share insights at the Mobile …

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MMA Announces Mobile Marketing Leadership Forum Speakers – Mobile Marketing Watch

This Fyre Festival pitch deck is the best thing on the internet today – Mashable

MashableThis Fyre Festival pitch deck is the best thing on the internet todayMashableBetween the absolutely meaningless marketing buzzwords, the liberal peppering of model selfies, and the hilariously grandiose descriptions, the presentation looks like something you might imagine an amalgam of the "Rich kids of Instagram" would prepare …and more »

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This Fyre Festival pitch deck is the best thing on the internet today – Mashable