5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign – Adweek

Adweek5 Things to Consider When Identifying Talent for Your Influencer Marketing CampaignAdweekLong-tail influencers, also referred to as micro-influencers, are a great option for smaller brands with limited budgets looking to dip their toes into the pool of influencer marketing. While this group, by nature of being smaller, has less demand than …

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5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign – Adweek

Heinz Develops ‘Chicago Dog Sauce’ for the City That Won’t Put Ketchup on Its Hot Dogs – Adweek

AdweekHeinz Develops 'Chicago Dog Sauce' for the City That Won't Put Ketchup on Its Hot DogsAdweekThat truism is at the heart of a new Heinz campaign in which the brand leans into the Windy City's no-ketchup-on-hot-dogs establishment by trying to develop a new tomato-based “Chicago Dog Sauce.” The hope is that people there actually would put this …and more »

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Heinz Develops ‘Chicago Dog Sauce’ for the City That Won’t Put Ketchup on Its Hot Dogs – Adweek

Heinz Develops ‘Chicago Dog Sauce’ for the City That Won’t Put … – Adweek

AdweekHeinz Develops 'Chicago Dog Sauce' for the City That Won't Put …AdweekThat truism is at the heart of a new Heinz campaign in which the brand leans into the Windy City's no-ketchup-on-hot-dogs establishment by trying to develop a …sauce is available online for $5 – Arrowhead PromotionArrowhead Promotionall 25 news articles »

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Heinz Develops ‘Chicago Dog Sauce’ for the City That Won’t Put … – Adweek

Facebook tests ads in Marketplace, its Craigslist-like shopping section – Marketing Land

Marketing LandFacebook tests ads in Marketplace, its Craigslist-like shopping sectionMarketing Land“We are starting a small test that shows ads to a small percentage of people using Marketplace in the US and will evaluate the response before determining how we move forward,” Facebook product marketing manager Michelle Bonner Techel said in an …and more »

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Facebook tests ads in Marketplace, its Craigslist-like shopping section – Marketing Land

6 Must-Haves For B2B Event Marketing Success – Business 2 Community

Business 2 Community6 Must-Haves For B2B Event Marketing SuccessBusiness 2 CommunityB2B marketers spend 20-30% of their budget on event marketing every year. According to a Gartner CMO report, it's one of the top four spending areas — ahead of social media, customer intelligence, and email marketing. Between tradeshow sponsorships …and more »

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6 Must-Haves For B2B Event Marketing Success – Business 2 Community

Former Y&R CEO Named Chief Client Officer at Meredith Xcelerated Marketing – Adweek

AdweekFormer Y&R CEO Named Chief Client Officer at Meredith Xcelerated MarketingAdweekTom Sebok, a longtime agency executive who formerly served as North American CEO of Y&R and most recently ran the global PepsiCo account at BBDO, has joined Meredith Xcelerated Marketing (MXM) as its chief client officer. He will report to president …

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Former Y&R CEO Named Chief Client Officer at Meredith Xcelerated Marketing – Adweek