Jake Gyllenhaal’s ‘Stronger’ will make you cry, but not for the reasons you think – Mashable

MashableJake Gyllenhaal's 'Stronger' will make you cry, but not for the reasons you thinkMashableThose are the questions at the heart of Stronger, starring Jake Gyllenhaal as Boston Marathon bombing survivor Jeff Bauman. The marketing suggests an uplifting tearjerker, and that's not entirely wrong. You probably will come away with your cheeks wet …and more »

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Jake Gyllenhaal’s ‘Stronger’ will make you cry, but not for the reasons you think – Mashable

Quantcast’s New Marketing and Communications Chief Sees AI as the Next Big Frontier for Brands – Adweek

Quantcast's New Marketing and Communications Chief Sees AI as the Next Big Frontier for BrandsAdweekThe firm specializes in artificial intelligence, and Wolfe Pereira will develop and lead Quantcast's brand, corporate and product marketing as well as design, user experience and product while also joining Quantcast's executive leadership team …and more »

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Quantcast’s New Marketing and Communications Chief Sees AI as the Next Big Frontier for Brands – Adweek

Facebook will add ‘more human review’ of ad-targeting options – Marketing Land

Marketing LandFacebook will add 'more human review' of ad-targeting optionsMarketing LandAfter a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last week. Tim Peterson on September 20, 2017 at 4:49 pm. More. On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to …and more »

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Facebook will add ‘more human review’ of ad-targeting options – Marketing Land

A marketer’s conundrum: Take sides or remain neutral? – The Drum

The DrumA marketer's conundrum: Take sides or remain neutral?The DrumTraditionally, advertisers have typically relied (perhaps lazily) on marketing approaches by which brands are promoted through a lens of idealized lives. They create an idyllic fantasy world and then invite consumers to picture themselves living the dream.

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A marketer’s conundrum: Take sides or remain neutral? – The Drum

Can VR move beyond content marketing into ads and loyalty? – Marketing Dive

Can VR move beyond content marketing into ads and loyalty?Marketing Dive… according to a survey this year by consulting firm Yes Lifecycle Marketing. Many consumers aren't quite ready to experience VR, with 46% of online adults saying they didn't see a use for the technology in their lives, Forrester Research said in a …

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Can VR move beyond content marketing into ads and loyalty? – Marketing Dive

Ikea and 72andSunny Amsterdam Share How They Worked Together to Launch AR App Ikea Place – Adweek

AdweekIkea and 72andSunny Amsterdam Share How They Worked Together to Launch AR App Ikea PlaceAdweekThe app hits iPhones everywhere today, but Ikea shared a bit more about building and marketing the app with Adweek ahead of the launch. “It's really going to be a good use case for the consumers to have in their hands, so we put a lot of effort into it …and more »

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Ikea and 72andSunny Amsterdam Share How They Worked Together to Launch AR App Ikea Place – Adweek