Doing data right: driving value in marketing – The Drum

The DrumDoing data right: driving value in marketingThe DrumWith the evolving regulatory landscape, there is a shift in the balance of power between companies and consumers, with individuals getting more rights, controls and access than before. Marketers should be prepared to introduce new processes and …and more »

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Doing data right: driving value in marketing – The Drum

What in the world is growth hacking—and why you should learn to do it – Mashable

MashableWhat in the world is growth hacking—and why you should learn to do itMashableJust to let you know, if you buy something featured here, Mashable might earn an affiliate commission. … But even those mega-giants of the tech world began in someone's garage and—with the help of clever marketing—grew to what they are today. That …

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What in the world is growth hacking—and why you should learn to do it – Mashable

Influencer Marketing Is Evolving (And This ‘Influencer House’ Is A Prime Example) – Forbes

ForbesInfluencer Marketing Is Evolving (And This 'Influencer House' Is A Prime Example)ForbesInfluencer marketing is one of the most popular advertising channels, and rightfully so, as 94% of those who used influencer marketing believe it's an effective strategy. It's so popular now that brands must evolve to stand out and avoid blending in …and more »

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Influencer Marketing Is Evolving (And This ‘Influencer House’ Is A Prime Example) – Forbes

Influencer Marketing Is Evolving (And This ‘Influencer House’ Is A … – Forbes

ForbesInfluencer Marketing Is Evolving (And This 'Influencer House' Is A …ForbesThis evolution of influencer marketing has the potential to deliver exceptional value to big brands. Here are four reasons that an influencer house like this one, …and more »

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Influencer Marketing Is Evolving (And This ‘Influencer House’ Is A … – Forbes

What CMOs want (from their agency) – AdNews

What CMOs want (from their agency)AdNewsIn fact, Gartner predicts that CMOs will outspend CIOs for the first time ever by 2017, according to Gartner, By 2017 the CMO Will Spend More on IT Than the CIO, and as data analysis now provides a wealth of deep insights into consumer behaviour, the …

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What CMOs want (from their agency) – AdNews