Sports teams are tackling fan engagement with tech from your marketing stack – The Drum

The DrumSports teams are tackling fan engagement with tech from your marketing stackThe DrumIn today's always-on, multichannel world, the sports industry looks to marketing technology to communicate a cohesive message to fans. Rapid digital innovation has given way to numerous applications and strategic alliances between sports and tech, with …

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Sports teams are tackling fan engagement with tech from your marketing stack – The Drum

Amnet’s Anna Chan answers: does the marketing industry have a marketing problem? – The Drum

The DrumAmnet's Anna Chan answers: does the marketing industry have a marketing problem?The DrumAnna Chan, regional managing director at Amnet Asia answers The Drum's regular Q&A, in which industry leaders, new talent and everyone in between, will cast their opinions on whether the marketing industry has, when talent is concerned, got its own …

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Amnet’s Anna Chan answers: does the marketing industry have a marketing problem? – The Drum

Amazon’s new Spark social feed wants to be ‘Instagram for products’ – Marketing Land

Marketing LandAmazon's new Spark social feed wants to be 'Instagram for products'Marketing Land… in the Community in a way (including by advertising, special offers, or any other “call to action”) that diverts Amazon customers to another non-Amazon website, service, application, or channel for the purpose of conducting marketing or sales …Amazon launches Spark, a shoppable feed of stories and photos aimed at Prime membersTechCrunchAmazon.com: SparkAmazon.comall 111 news articles »

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Amazon’s new Spark social feed wants to be ‘Instagram for products’ – Marketing Land

Social media doesn’t work for your brand because your brand is boring – The Drum

The DrumSocial media doesn't work for your brand because your brand is boringThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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Social media doesn’t work for your brand because your brand is boring – The Drum

Merkle Releases Q2 2017 Digital Marketing Report – Mobile … – Mobile Marketing Watch

Mobile Marketing WatchMerkle Releases Q2 2017 Digital Marketing Report – Mobile …Mobile Marketing WatchMerkle, a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q2 2017 Digital Marketing Report today.and more »

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Merkle Releases Q2 2017 Digital Marketing Report – Mobile … – Mobile Marketing Watch

Sizmek will acquire Rocket Fuel for adtech consolidation – TechCrunch

TechCrunchSizmek will acquire Rocket Fuel for adtech consolidationTechCrunch“The acquisition of Rocket Fuel brings omni-channel creativity and AI-enabled decisioning together under one roof, providing our clients with a self-service predictive marketing platform that optimizes campaigns across the entire media plan,” said …and more »

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Sizmek will acquire Rocket Fuel for adtech consolidation – TechCrunch