Data is still the missing piece to the automotive marketing puzzle – The Drum

The DrumData is still the missing piece to the automotive marketing puzzleThe DrumIn today's fast evolving automotive industry, reaching consumers in a meaningful way is more challenging than ever before. Not only has the car itself changed dramatically over the last few years, but so too has the way consumers search for and buy one.

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Data is still the missing piece to the automotive marketing puzzle – The Drum

Bing says links are still a very important ranking factor – Search Engine Land

Search Engine LandBing says links are still a very important ranking factorSearch Engine LandA recent interview with James Murray, EMEA product marketing manager at Microsoft Bing, and Laura Hampton of Impression suggested that Bing will be decreasing the impact links play in their overall search ranking algorithms. We asked Bing about this, …

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Bing says links are still a very important ranking factor – Search Engine Land

Why the C-suite loves loyalty – Marketing Land

Marketing LandWhy the C-suite loves loyaltyMarketing LandOur loyalty program continues to represent one of our most valuable assets, as of the end of July, Ultamate Rewards grew to 25.4 million active members, which represents an impressive 23 percent year-over-year rise, driven by merchandising and …

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Why the C-suite loves loyalty – Marketing Land

Can Andy Rubin’s Essential Phone Take On The Smartphone Giants? – Fast Company

Can Andy Rubin's Essential Phone Take On The Smartphone Giants?Fast CompanyAnd then there are the four big carriers, lording over retail distribution channels with their outsize marketing budgets and multiyear contracts. These dynamics have stifled innovation, critics say, with the giants focused on holding their leads and …

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Can Andy Rubin’s Essential Phone Take On The Smartphone Giants? – Fast Company

Picking The Right Advertising Channel For Mobile Users – Mobile Marketing Watch

Mobile Marketing WatchPicking The Right Advertising Channel For Mobile UsersMobile Marketing WatchAlong with TV and desktops, they now constitute the vital third avenue for marketing spend. But picking the right channel within the mobile platform can be tricky. The smaller form factor of smartphones make the medium unsuited for banners …

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Picking The Right Advertising Channel For Mobile Users – Mobile Marketing Watch

These 8 New Stats Show Digital Advertising’s Growing Pains as Social Platforms Boom – Adweek

AdweekThese 8 New Stats Show Digital Advertising's Growing Pains as Social Platforms BoomAdweekThe digital ad industry is both maturing (social networks are exploding) and experiencing growing pains (viewability issues and brand safety problems) like never before. This week's version of Adweek's intriguing digital marketing stats seemingly work …

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These 8 New Stats Show Digital Advertising’s Growing Pains as Social Platforms Boom – Adweek