Gartner FAQ: What I thought about Black Hat USA 2017 – DABCC.com

Gartner FAQ: What I thought about Black Hat USA 2017DABCC.comSo I thought I'd put a very brief summary together.IMO Black Hat USA continues to grow into a better version of the RSA Conference. Less vendor marketing nonsense. Fewer suited, disconnected executive types. Actual practitioners and 'real' people to …

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Gartner FAQ: What I thought about Black Hat USA 2017 – DABCC.com

A Farewell to Ads: The New Generation of Mobile Advertising Will Come Through Tools and Services – Huffington Post

Huffington PostA Farewell to Ads: The New Generation of Mobile Advertising Will Come Through Tools and ServicesHuffington PostRecent Forrester research found that 75 percent of buyers prefer to reference a website than to interact with a salesperson, which means that marketing content is more important than ever. Mobile websites and applications should be comprehensive and …

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A Farewell to Ads: The New Generation of Mobile Advertising Will Come Through Tools and Services – Huffington Post

Does User Experience Design Require Empathy? – Huffington Post

Huffington PostDoes User Experience Design Require Empathy?Huffington PostAll levels of these are feelings and designing the user experience is precisely about predicting and altering emotions at each of these levels. In theory you can follow design patterns that are known to have certain emotional reactions, but empathizing …

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Does User Experience Design Require Empathy? – Huffington Post

Manufacturing FAQs: The workhorse of content and search marketing – Search Engine Land

Search Engine LandManufacturing FAQs: The workhorse of content and search marketingSearch Engine LandWhat I like about FAQs pages, however, is that they can be repurposed, an important benefit for small manufacturers on tight marketing budgets. E-newsletters. For a client that offers specialized services for metal parts, we first created content for …

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Manufacturing FAQs: The workhorse of content and search marketing – Search Engine Land

[Infographic] 49 Essential Product Page Elements to Increase Your Ecommerce Conversion – Huffington Post

[Infographic] 49 Essential Product Page Elements to Increase Your Ecommerce ConversionHuffington PostAccording to David Meerman Scott, “Basing your work on buyer personas prevents you from sitting on your butt in your comfortable office just making stuff up, which is the cause of most ineffective marketing.” Your buyer persona is like an imaginary …and more »

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[Infographic] 49 Essential Product Page Elements to Increase Your Ecommerce Conversion – Huffington Post

Machine Learning Opportunities for Marketing: An Expert Consensus – Huffington Post

Huffington PostMachine Learning Opportunities for Marketing: An Expert ConsensusHuffington PostIn addition to targeting customers based on inferred wants and needs, a compelling facet of personalization is something Forrester Research identifies as “Operationalizing Emotion”, which alludes to customers making purchasing decisions based as much …

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Machine Learning Opportunities for Marketing: An Expert Consensus – Huffington Post