Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers – Marketing Land

Marketing LandGoogle launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishersMarketing LandA small number of AdSense and AdMob publishers started receiving invitations to Google Adsense's User First beta program this week. The goal at this stage is to test new ways for publishers to make more revenue with fewer, hopefully more effective, ads …

Link: 

Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers – Marketing Land

Why You Need to Be Careful With One Feature of the New Demand Waterfall – Customer Think

Customer ThinkWhy You Need to Be Careful With One Feature of the New Demand WaterfallCustomer ThinkBy eliminating the waterfall stages that focused on the sources of individual leads and on the “ownership” of demand generation activities, the new waterfall implicitly recognizes that demand generation has become a team sport that involves marketing …

Taken from:

Why You Need to Be Careful With One Feature of the New Demand Waterfall – Customer Think

Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels – Search Engine Land

Google debuts giant new look for Local Inventory Ad product search in Knowledge PanelsSearch Engine LandGlenn Gabe, digital marketing consultant at G-Squared Interactive, tweeted a look at the update. Below are a couple of examples. It's available on both mobile and desktop and goes well beyond the simple “Search items at this store link” that Google …

View original post here – 

Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels – Search Engine Land

This vital app connects veterans to talk about mental health and trauma – Mashable

MashableThis vital app connects veterans to talk about mental health and traumaMashableThe duo created Objective Zero with cofounder and app developer Blake Bassett at the helm of design. Cofounders Kayla Bailey, Ryan Pereiram, and Betsey Mercado also helped to create the app's features and marketing. To make Objective Zero a reality, …

Link: 

This vital app connects veterans to talk about mental health and trauma – Mashable

Guide to Getting Awesome Results From Your Content Marketing Strategy – Business 2 Community

Business 2 CommunityGuide to Getting Awesome Results From Your Content Marketing StrategyBusiness 2 CommunityLet's talk content marketing strategy, y'all! I know, I know, you're busy, and who has time to be pushing out blog content when you're busy with all your Facebook and AdWords campaigns, customer service, and email marketing? The brutal truth is …

Read more: 

Guide to Getting Awesome Results From Your Content Marketing Strategy – Business 2 Community

An Intro to Google Posts for B2B Marketers – Business 2 Community

Business 2 CommunityAn Intro to Google Posts for B2B MarketersBusiness 2 CommunityRemember, Google Posts display for branded searches, which are usually bottom-of-the-funnel and imply a strong purchase intent. Make sure the content you share … Google Posts that point to gated content may also help increase leads. Share case studies.

Link – 

An Intro to Google Posts for B2B Marketers – Business 2 Community