What email marketers should know about iOS 11 – Marketing Land

Marketing LandWhat email marketers should know about iOS 11Marketing LandAs with any release, marketers need to monitor all of their metrics to truly understand the repercussions of new or changing features. With the release of iOS 10 last year, unsubscribe rate became an easy-to-pinpoint metric with the addition of the …Futuremark Press Releases — Is it true that iPhones get slower over time?Futuremarkall 166 news articles »

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What email marketers should know about iOS 11 – Marketing Land

Why Marketers Are Concerned That 280-Character Tweets Will ‘Dilute’ Twitter’s Marketing Potential – Adweek

Why Marketers Are Concerned That 280-Character Tweets Will 'Dilute' Twitter's Marketing PotentialAdweekOn Tuesday, Twitter said it is beginning to test longer tweets, doubling the site's signature pithy 140-character tweets to 280 characters. The company is testing the new format because 140 characters can be limiting and may keep people from using the …and more »

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Why Marketers Are Concerned That 280-Character Tweets Will ‘Dilute’ Twitter’s Marketing Potential – Adweek

YouTube unveils new tools to create custom ads at scale, sequence videos & more – Marketing Land

YouTube unveils new tools to create custom ads at scale, sequence videos & moreMarketing LandCustom Affinity Audiences allow advertisers to define audience targeting based on YouTube searches. This gives advertisers more flexibility and specificity in their targeting versus relying on Google's pre-defined affinity audiences or in-market segments.and more »

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YouTube unveils new tools to create custom ads at scale, sequence videos & more – Marketing Land

Air France launches an ‘airline for millennials’ and it’s beyond cringe – Mashable

MashableAir France launches an 'airline for millennials' and it's beyond cringeMashableAirlines have been targeting millennials since, well, the term millennials was first used to design a specifically global, urban, travel-minded generation that obsessively posts pictures of avocado on toast on Instagram. But any marketing campaign …and more »

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Air France launches an ‘airline for millennials’ and it’s beyond cringe – Mashable

YouTube’s new ad tech automatically personalizes ads, can now target using Google Maps, app install data – TechCrunch

TechCrunchYouTube's new ad tech automatically personalizes ads, can now target using Google Maps, app install dataTechCrunchYouTube today introduced a series of new tools for marketers, one of the more notable being “Director Mix,” a technology that allows a company to create thousands of video ads tailored for different audiences all using a single creative asset. That is …and more »

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YouTube’s new ad tech automatically personalizes ads, can now target using Google Maps, app install data – TechCrunch

YouTube’s new ad tech automatically personalizes ads, can now … – TechCrunch

TechCrunchYouTube's new ad tech automatically personalizes ads, can now …TechCrunchYouTube today introduced a series of new tools for marketers, one of the more notable being "Director Mix," a technology that allows a company to create..and more »

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YouTube’s new ad tech automatically personalizes ads, can now … – TechCrunch