Study: 20% of marketing e-mails don’t reach the inbox – Retail Dive

Study: 20% of marketing e-mails don't reach the inboxRetail DiveThere have been a lot of studies focused on how to improve the open rate for retail marketing e-mails, such as one from Experian last summer, but it's pointless to fuss over how to get a recipient to open an e-mail when they might not be receiving it …

View article:

Study: 20% of marketing e-mails don’t reach the inbox – Retail Dive

3 ways to use search query data from Google Search Console – Search Engine Land

Search Engine Land3 ways to use search query data from Google Search ConsoleSearch Engine LandNow that you know how to read the Search Analytics report, you can use the data to help improve your SEO and content marketing efforts. Since the report lets you filter data any number of different ways, I've listed a few simple strategies on how you …

Read this article: 

3 ways to use search query data from Google Search Console – Search Engine Land

IT Job Trends: Companies Set To Hire More Freelancers, Part-Timers – NDTV

IT Job Trends: Companies Set To Hire More Freelancers, Part-TimersNDTVAccording to staffing agency TeamLease, the IT skills that are in demand in just-in-time hiring include software development, testing, content management, data analysis and user interface and user experience (UI/UX) design. TeamLease's Outlook On IT …

See original article here: 

IT Job Trends: Companies Set To Hire More Freelancers, Part-Timers – NDTV

General Mills’ New Global CMO Wants to Figure Out What’s Working Before Trying to Change Things – Adweek

AdweekGeneral Mills' New Global CMO Wants to Figure Out What's Working Before Trying to Change ThingsAdweekGeneral Mills today announced that Ivan Pollard, former senior vice president of strategic marketing at Coca-Cola, will be its new global chief marketing officer. Pollard, who officially left Coca-Cola in May, begins his new job on July 10, reporting …and more »

More:

General Mills’ New Global CMO Wants to Figure Out What’s Working Before Trying to Change Things – Adweek

5 UX tips from Facebook’s VP of Design – TNW

TNW5 UX tips from Facebook's VP of DesignTNWJulie Zhuo, VP of product design for Facebook, has been at the company since 2006. Since joining, she's helped grow the service from eight million college and high school kids to over one billion people worldwide. How'd she do it?

Credit: 

5 UX tips from Facebook’s VP of Design – TNW

Here Are the 9 Most Intriguing Digital Marketing Stats From This Week – Adweek

AdweekHere Are the 9 Most Intriguing Digital Marketing Stats From This WeekAdweekWhen companies advertise next to objectionable content, 37 percent of consumers say they rethink purchasing from those brands, a CMO Council study called “How Brands Annoy Fans” revealed. The finding appears to qualify the marketing industry's recent …

Source article: 

Here Are the 9 Most Intriguing Digital Marketing Stats From This Week – Adweek