General Mills’ New Global CMO Wants to Figure Out What’s Working Before Trying to Change Things – Adweek

AdweekGeneral Mills' New Global CMO Wants to Figure Out What's Working Before Trying to Change ThingsAdweekGeneral Mills today announced that Ivan Pollard, former senior vice president of strategic marketing at Coca-Cola, will be its new global chief marketing officer. Pollard, who officially left Coca-Cola in May, begins his new job on July 10, reporting …and more »

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General Mills’ New Global CMO Wants to Figure Out What’s Working Before Trying to Change Things – Adweek

Here Are the 9 Most Intriguing Digital Marketing Stats From This Week – Adweek

AdweekHere Are the 9 Most Intriguing Digital Marketing Stats From This WeekAdweekWhen companies advertise next to objectionable content, 37 percent of consumers say they rethink purchasing from those brands, a CMO Council study called “How Brands Annoy Fans” revealed. The finding appears to qualify the marketing industry's recent …

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Here Are the 9 Most Intriguing Digital Marketing Stats From This Week – Adweek

Social Media for Small Businesses: Less Is More – Marie Forleo [Podcast] – Business 2 Community

Business 2 CommunitySocial Media for Small Businesses: Less Is More – Marie Forleo [Podcast]Business 2 CommunityBuffer helps you manage multiple social media accounts at once. Quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how your posts perform. Click here to learn more about Buffer. Managing …

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Social Media for Small Businesses: Less Is More – Marie Forleo [Podcast] – Business 2 Community

Gartner Survey: 42% of CEOs Have Begun Digital Business Transformation – I-Connect007

Canadian UnderwriterGartner Survey: 42% of CEOs Have Begun Digital Business TransformationI-Connect007Although a significant number of CEOs still mention e-commerce or digital marketing, more of them align it to advanced business ideas, such as digital product and service innovation, the Internet of Things, or digital platforms and ecosystems." CEOs …42% of global CEOs have begun digital business transformation: GartnerCanadian UnderwriterMore than half of global CEOs say 'digital transformation' has increased profitswww.v3.co.ukIT Improvements Mean Higher Profits, CEOs SaySDxCentralTechRepublic -Computer Business Review -CIO Australiaall 12 news articles »

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Gartner Survey: 42% of CEOs Have Begun Digital Business Transformation – I-Connect007

How Humanizing UX Is Reshaping Digital Marketing For Financial Services – Forbes

ForbesHow Humanizing UX Is Reshaping Digital Marketing For Financial ServicesForbesConsider this: Companies lose $62 billion every year due to poor customer service. NewVoiceMedia, the contact center vendor on whose research this figure is based, theorizes that great customer service is the critical differentiator and that investing …

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How Humanizing UX Is Reshaping Digital Marketing For Financial Services – Forbes

‘Blade Runner 2049’ footage sneaked at Cinemacon looks dark and gnarly – Mashable

Mashable'Blade Runner 2049' footage sneaked at Cinemacon looks dark and gnarlyMashableIn the final shot, we see Officer K staring down at a book with a whole bunch of pages ripped out of the middle. "Your story isn't over yet," a female voice tells him. And neither is this marketing campaign. Director Denis Villeneuve's (Arrival) vision …and more »

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‘Blade Runner 2049’ footage sneaked at Cinemacon looks dark and gnarly – Mashable