GroupM forms strategic alliance with Alibaba to redefine the landscape of brand marketing in China – The Drum

The DrumGroupM forms strategic alliance with Alibaba to redefine the landscape of brand marketing in ChinaThe DrumWPP's GroupM has combined forces with Alibaba to tap the business potential of the FMCG and luxury sectors by creating personlised communication solutions that will help strengthen the emotional connection between brands and consumers in China.and more »

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GroupM forms strategic alliance with Alibaba to redefine the landscape of brand marketing in China – The Drum

Unilever’s VP of marketing: ‘working with startups isn’t an optional extra, it’s a strategic imperative’ – The Drum

The DrumUnilever's VP of marketing: 'working with startups isn't an optional extra, it's a strategic imperative'The DrumDespite being in the midst of one of its biggest marketing efficiency drives, the global executive vice-president of marketing at Unilever has said that experimenting with startups remains a business imperative. The FMCG giant's startup division, the …and more »

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Unilever’s VP of marketing: ‘working with startups isn’t an optional extra, it’s a strategic imperative’ – The Drum

Pearlfinders first half review suggests opportunities in FMCG, desire … – The Drum

The DrumPearlfinders first half review suggests opportunities in FMCG, desire …The DrumLast week saw the publication of a first half update to Pearlfinders' annual Index report, aggregating sentiment from the first six months of 2017. And what a …and more »

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Pearlfinders first half review suggests opportunities in FMCG, desire … – The Drum

Pearlfinders first half review suggests opportunities in FMCG, desire for more high street insight and more … – The Drum

The DrumPearlfinders first half review suggests opportunities in FMCG, desire for more high street insight and more …The DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …and more »

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Pearlfinders first half review suggests opportunities in FMCG, desire for more high street insight and more … – The Drum

Flipkart ads sees $100 million from third parties, digital products – Times of India

Times of IndiaFlipkart ads sees $100 million from third parties, digital productsTimes of IndiaThe size of the digital-marketing space in India was estimated to be Rs 11,645 crore in 2016, according to Forrester Research, with Google and Facebook dominating the space. As user searches move away from Google to ecommerce apps in consumer …Flipkart targets $100 million revenue from Ads, by March 2018The Tech Portalall 3 news articles »

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Flipkart ads sees $100 million from third parties, digital products – Times of India

Flipkart Ads sees $100 million from 3rd parties, digital products – Economic Times

Economic TimesFlipkart Ads sees $100 million from 3rd parties, digital productsEconomic TimesBENGALURU: Flipkart Ads, a division of the online marketplace, aims to be a $100-million business by the end of fiscal 2018, two years after acquiring global mobile ad network AdIQuity.The digital ad platform, which offers solutions for sellers on its …and more »

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Flipkart Ads sees $100 million from 3rd parties, digital products – Economic Times