English football embarks on a new era as the FA’s first marketing push thrusts it into the spotlight – The Drum

English football embarks on a new era as the FA's first marketing push thrusts it into the spotlightThe DrumIf England football bosses are to shed the culture of impunity that has enveloped the game then any concessions they make internally will need to be matched by a brand that looks and sounds more like the ones it partners with. It's the reason why the …

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English football embarks on a new era as the FA’s first marketing push thrusts it into the spotlight – The Drum

IDENTIFIED. The Customer Identity Conference, founded by Gigya … – Yahoo Finance

Yahoo FinanceIDENTIFIED. The Customer Identity Conference, founded by Gigya …Yahoo FinanceIDENTIFIED. The Customer Identity Conference, founded by Gigya, today announced a dynamic lineup of keynotes and speakers who will present innovative …and more »

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IDENTIFIED. The Customer Identity Conference, founded by Gigya … – Yahoo Finance

IDENTIFIED. The Customer Identity Conference, founded by Gigya, announces dynamic lineup of keynotes and speakers – Yahoo Finance

Yahoo FinanceIDENTIFIED. The Customer Identity Conference, founded by Gigya, announces dynamic lineup of keynotes and speakersYahoo FinanceFatemeh Khatibloo, a leading privacy analyst at Forrester Research, who will explain how the power of trust and respect for consumer privacy rights can deepen customer engagement. Patrick Salyer, chief executive officer of Gigya, … "Customer identity …and more »

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IDENTIFIED. The Customer Identity Conference, founded by Gigya, announces dynamic lineup of keynotes and speakers – Yahoo Finance

Fantex founder leaves athlete stock exchange – Financial Times

Fantex founder leaves athlete stock exchangeFinancial TimesFantex's brand-building efforts were hampered as athlete IPOs were closely associated with the company and the “quiet period” under the US securities law — which limits interaction with investors leading up to a listing — prevented marketing. Fantex …

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Fantex founder leaves athlete stock exchange – Financial Times

Weve & Celtra: “Why should programmatic be in conflict with creative?” – MobileMarketing Magazine

MobileMarketing MagazineWeve & Celtra: “Why should programmatic be in conflict with creative?”MobileMarketing Magazine“Creative is one of the key pillars of mobile advertising,” says Tom Pearman, managing director of Weve, the mobile marketing and insights firm owned by O2. “For us, it's a case of right people, right place, right execution.” Whenever you mention …

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Weve & Celtra: “Why should programmatic be in conflict with creative?” – MobileMarketing Magazine

NFL Goes Deep With Marketing Analytics – Wall Street Journal (blog)

Wall Street Journal (blog)NFL Goes Deep With Marketing AnalyticsWall Street Journal (blog)“There may very well be hidden segments of potential NFL viewers who would respond favorably to targeted marketing campaigns. The NFL just needs to mine its data to find these insights,” said Brandon Purcell, a senior analyst at Forrester Research Inc.and more »

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NFL Goes Deep With Marketing Analytics – Wall Street Journal (blog)