The Easter egg in Apple’s new App Store and why it matters – Mashable

MashableThe Easter egg in Apple's new App Store and why it mattersMashableTo do so, marketers will have to create more editorial content, adapt their story telling, and master the latest App Store Optimization marketing tips, the same way they learned to optimize SEO over the past few years,” said Thomas Husson, a vice …and more »

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The Easter egg in Apple’s new App Store and why it matters – Mashable

ESPN’s New Animated Ads Feature an All-Star Cast of College Football Coaches and Mascots – Adweek

AdweekESPN's New Animated Ads Feature an All-Star Cast of College Football Coaches and MascotsAdweek“As we continue to build the 'Who's In?' brand, we continue to explore unique ways to tell our story—this year's kickoff spots were a reflection of that,” said ESPN vp of sports marketing Emeka Ofodile. He added, “This project represented several …

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ESPN’s New Animated Ads Feature an All-Star Cast of College Football Coaches and Mascots – Adweek

ESPN’s New Animated Ads Feature an All-Star Cast of College … – Adweek

AdweekESPN's New Animated Ads Feature an All-Star Cast of College …AdweekA few weeks after Fox Sports and Wieden + Kennedy cast the Big Ten Conference as a battle to the death, ESPN has launched the latest extension in its “Who's …and more »

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ESPN’s New Animated Ads Feature an All-Star Cast of College … – Adweek

Why content creators are becoming the cornerstone of performance marketing – The Drum

The DrumWhy content creators are becoming the cornerstone of performance marketingThe DrumThe medium that the marketing visionary and serial entrepreneur chose to broadcast this revelation on supports his point — it's all about the right content at the right time. Influencing the consumer throughout their omnichannel experience with …and more »

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Why content creators are becoming the cornerstone of performance marketing – The Drum

Quidditch Premier League: how magical marketing, fanatical fans … – The Drum

The DrumQuidditch Premier League: how magical marketing, fanatical fans …The DrumQuidditch, once a fictional broomstick sport from the world of Harry Potter, is now in the hands of muggles with the first official UK tournament taking place this …and more »

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Quidditch Premier League: how magical marketing, fanatical fans … – The Drum

Sports marketing needs to be more than just cool content, stars and flashy ads – The Drum

The DrumSports marketing needs to be more than just cool content, stars and flashy adsThe DrumTo delve into the trends, The Drum last week Thursday (3 August) hosted a sports marketing panel to dig into the trends shaping the future of the industry, among which we launched eSports: Football Rebooted, our eSports investigation documentary.

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Sports marketing needs to be more than just cool content, stars and flashy ads – The Drum