What put Macedonia in World Bank’s top 10 ranking for investors – Financial Times

Financial TimesWhat put Macedonia in World Bank's top 10 ranking for investorsFinancial TimesWhile the small Balkan republic of 2m people has not yet used the fake news phenomenon as a marketing tool, Invest Macedonia — the state investment promotion agency — wants to attract investors who could offer its teenage fake-news producers and …

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What put Macedonia in World Bank’s top 10 ranking for investors – Financial Times

The ‘Sharknado 5’ title is perfectly groanworthy – Mashable

MashableThe 'Sharknado 5' title is perfectly groanworthyMashableThis is the sound of a bunch of marketing types shrugging their shoulders because, look, it's a summer Friday and there are planes to catch and happy hour drinks to be had and no one has any better ideas anyway so let's just go with it, okay? Anyway …and more »

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The ‘Sharknado 5’ title is perfectly groanworthy – Mashable

‘Wonder Woman’ box office tracking shows just how much is riding on this – Mashable

Mashable'Wonder Woman' box office tracking shows just how much is riding on thisMashableKeep this in mind: Early box office tracking is not meant to predict a film's outcome; it's meant to guide a studio's resource allocation in the late stages of movie marketing. … "It could be a sensation," Comscore analyst Paul Dergarabedian told …and more »

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‘Wonder Woman’ box office tracking shows just how much is riding on this – Mashable

Three ways to put your valuable email data to work – Marketing Land

Marketing LandThree ways to put your valuable email data to workMarketing LandMarketers are always at work transforming email in new and interesting ways to engage the consumer. I was reminded of this on a recent trip to Las Vegas, when I stayed at the Venetian. The morning I left, I received an email saying that all I needed to …

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Three ways to put your valuable email data to work – Marketing Land

We need to talk about Luke’s last words in the ‘Star Wars: The Last Jedi’ trailer – Mashable

MashableWe need to talk about Luke's last words in the 'Star Wars: The Last Jedi' trailerMashableMaybe the quote's being used out of context. Maybe it's not even in the movie – after all, half of the footage shown in the Rogue One marketing campaign was nowhere to be seen in the finished film. But we can't stop thinking about it, and that's the point.and more »

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We need to talk about Luke’s last words in the ‘Star Wars: The Last Jedi’ trailer – Mashable

A new era of marketing at Acura is underway as the brand focuses on performance, youth and optimism – The Drum

The DrumA new era of marketing at Acura is underway as the brand focuses on performance, youth and optimismThe DrumLuxury automaker Acura is out with a new campaign for its 2018 TLX sedan that it says reflects a new era in Acura marketing. That's because the brand is going back to its roots with messaging about Precision Crafted Performance and an overarching …and more »

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A new era of marketing at Acura is underway as the brand focuses on performance, youth and optimism – The Drum