Forrester: Self-driving cars will be a marketing boon – Marketing Dive

Forrester: Self-driving cars will be a marketing boonMarketing DiveForrester Research predicts that self-driving, also called autonomous, cars will become hubs for marketing and advertising to a captive audience, the research revealed in a blog post containing takeaways from its Autonomous Vehicles Will Reshape the …and more »

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Forrester: Self-driving cars will be a marketing boon – Marketing Dive

3 ways to advertise to consumers who hate ads – Marketing Interactive

3 ways to advertise to consumers who hate adsMarketing InteractiveConsumers just love to hate advertising, the latest study from Forrester Research's principal analyst Jim Nail reveals. The study, which was conducted between February and March 2017, surveyed 58,000 respondents in US and 6011 respondents in Canada …

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3 ways to advertise to consumers who hate ads – Marketing Interactive

Mobile users to surpass 5.5bn by 2022 fueled by growth in India and … – The Drum

The DrumMobile users to surpass 5.5bn by 2022 fueled by growth in India and …The DrumAccording to Forrester Data, global mobile device usage is expected to reach more than 5.5 billion users by 2022.and more »

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Mobile users to surpass 5.5bn by 2022 fueled by growth in India and … – The Drum

Tune’s new platform tackles mobile ad fraud – VentureBeat

VentureBeatTune's new platform tackles mobile ad fraudVentureBeatAd fraud, especially on mobile, is a huge problem. In fact, according to Forrester Research, ad fraud will reach the heady heights of $10.9 billion in wasted spend by 2021. Recently, mobile marketing company Tune analyzed 24 billion clicks to …and more »

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Tune’s new platform tackles mobile ad fraud – VentureBeat

Location Data Driving Marketers Loco – Mobile Marketing Watch

Location Data Driving Marketers LocoMobile Marketing WatchIt's powerful but it can be painful — especially for marketers that can't leverage it or understand it. We're speaking, of course, about location data. And eMarketer is out with a new report probing the headaches and challenges surrounding the use of …

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Location Data Driving Marketers Loco – Mobile Marketing Watch

Forrester: Tech doesn’t hamper emotional connection between brands and consumers – Marketing Dive

Forrester: Tech doesn't hamper emotional connection between brands and consumersMarketing Dive… resonance is an industry myth marketers should ignore, according to a Forrester Research report made available to Marketing Dive. In fact, technology can be a strong enabler of emotional connection when leveraged appropriately, the research group said.

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Forrester: Tech doesn’t hamper emotional connection between brands and consumers – Marketing Dive