EU mobile payments market to triple by 2021 – BizReport

EU mobile payments market to triple by 2021BizReportGrowing retailer and consumer interest in mobile payments will lead to the European mobile payments marketing tripling over the next five years, according to the latest data from Forrester Research. by Helen Leggatt. Over the next five years the …

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EU mobile payments market to triple by 2021 – BizReport

Recapping the Major Themes from min’s Instagram & Snapchat Master Class – Minonline

MinonlineRecapping the Major Themes from min's Instagram & Snapchat Master ClassMinonlineSocial media is a black box. Snapchat and Instagram don't parallel other digital marketing channels. “You can't track your audience's behavior from start to finish, but you have the chance to seed,” said Jessica Liu, senior analyst at Forrester …and more »

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Recapping the Major Themes from min’s Instagram & Snapchat Master Class – Minonline

The biggest lies that digital marketers tell themselves – The Drum

The DrumThe biggest lies that digital marketers tell themselvesThe DrumIn 2004, Jim Nail of Forrester Research said we're seeing “the end of the era of mass marketing”. In 2009, Bob Garfield of Ad Age wrote that “the post-advertising age is underway”. For years, we all saw countless articles and pundits saying that …and more »

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The biggest lies that digital marketers tell themselves – The Drum

Evidon Hosts GDPR and ePrivacy Webinar: “One Year Countdown to GDPR – What You Need To Focus on Now” – PR Web (press release)

Evidon Hosts GDPR and ePrivacy Webinar: “One Year Countdown to GDPR – What You Need To Focus on Now”PR Web (press release)… one year until GDPR enforcement with valuable advice for privacy, security, and marketing professionals. The event will feature Forrester Research Principal Analyst Fatemeh Khatibloo and Evidon's CEO Scott Meyer and Chief Privacy Officer, Todd Ruback.

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Evidon Hosts GDPR and ePrivacy Webinar: “One Year Countdown to GDPR – What You Need To Focus on Now” – PR Web (press release)

Evidon Hosts GDPR and ePrivacy Webinar: “One Year Countdown to GDPR – What You Need To Focus on Now” – PR Web (press release)

Evidon Hosts GDPR and ePrivacy Webinar: “One Year Countdown to GDPR – What You Need To Focus on Now”PR Web (press release)… one year until GDPR enforcement with valuable advice for privacy, security, and marketing professionals. The event will feature Forrester Research Principal Analyst Fatemeh Khatibloo and Evidon's CEO Scott Meyer and Chief Privacy Officer, Todd Ruback.

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Evidon Hosts GDPR and ePrivacy Webinar: “One Year Countdown to GDPR – What You Need To Focus on Now” – PR Web (press release)

The CMO’s Role When Choosing Ad, Marketing Tech – MediaPost Communications

The CMO's Role When Choosing Ad, Marketing TechMediaPost CommunicationsCMOs still make the decisions on what type of technology to use when it comes to technology the company uses for search and other advertising media, according to Andrew Bartels, VP and principal analyst at Forrester Research. The role or influence that …

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The CMO’s Role When Choosing Ad, Marketing Tech – MediaPost Communications