The Year in Ad Fraud (So Far) – Which-50 (blog)

Which-50 (blog)The Year in Ad Fraud (So Far)Which-50 (blog)(Another high point in May was the annual Gartner Digital Marketing Conference, where my esteemed colleague, Andrew Frank, delivered a fantastic presentation, Crooked Scales: What Marketers Need to Know About Media Metrics, which provides a …

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The Year in Ad Fraud (So Far) – Which-50 (blog)

AI Will Disrupt Brand Building As We Know It Says Gartner’s Andrew Frank – Forbes

ForbesAI Will Disrupt Brand Building As We Know It Says Gartner's Andrew FrankForbesAndrew Frank has been studying artificial intelligence (AI) since the 1980s before becoming a game developer and eventually a interactive marketing technology expert for large agencies. Now as VP Distinguished Analyst with Gartner for Marketing Leaders …

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AI Will Disrupt Brand Building As We Know It Says Gartner’s Andrew Frank – Forbes

Elderly bride gets the internet to help pick her a wedding dress – Mashable

MashableElderly bride gets the internet to help pick her a wedding dressMashableBut an illness a year ago changed things, the pair moved in together where Raymond asked her to marry him again. This time, she said yes. "The response to our Facebook post has just been incredible," Penny Carroll, the marketing manager at Birdsnest, …Canberra's 93-year-old bride Sylvia chooses dress for her big dayThe Canberra Timesall 14 news articles »

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Elderly bride gets the internet to help pick her a wedding dress – Mashable

What’s missing is the eyebrows: marketers need AI for heavy lifting, not emotion – The Drum

The DrumWhat's missing is the eyebrows: marketers need AI for heavy lifting, not emotionThe Drum“I'm a human being. When I see something that is well beyond my understanding, I'm afraid." These were the words uttered by Garry Kasparov, then the world's best chess player as he lost to a computer, IBM's Deep Blue, in 1997. The dominance of …

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What’s missing is the eyebrows: marketers need AI for heavy lifting, not emotion – The Drum

Google and ad blockers: How a strange union could put an end to terrible ads – Mashable

MashableGoogle and ad blockers: How a strange union could put an end to terrible adsMashableInstead of eliminating the worst ads, though, the rules have generally served to bifurcate where they appear, according to Scott Cunningham, a prominent digital publishing and marketing consultant. More respectable sites have taken steps towards …and more »

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Google and ad blockers: How a strange union could put an end to terrible ads – Mashable

Can Google’s ad blocker save the online ad industry from itself? – Mashable

MashableCan Google's ad blocker save the online ad industry from itself?MashableInstead of eliminating the worst ads, though, the rules have generally served to bifurcate where they appear, according to Scott Cunningham, a prominent digital publishing and marketing consultant. More respectable sites have taken steps towards …and more »

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Can Google’s ad blocker save the online ad industry from itself? – Mashable