This Ski Resort Turned One-Star Reviews Into a Five-Star Ad Campaign – Adweek

AdweekThis Ski Resort Turned One-Star Reviews Into a Five-Star Ad CampaignAdweekTurning your haters into your most effective promoters isn't the newest trick in the marketing playbook. Bars and restaurants have been at it for years, turning negative Yelp reviews into everything from hot-selling T-shirts to dramatic monologues. But …

Original article – 

This Ski Resort Turned One-Star Reviews Into a Five-Star Ad Campaign – Adweek

Quantcast’s New Marketing and Communications Chief Sees AI as the Next Big Frontier for Brands – Adweek

Quantcast's New Marketing and Communications Chief Sees AI as the Next Big Frontier for BrandsAdweekThe firm specializes in artificial intelligence, and Wolfe Pereira will develop and lead Quantcast's brand, corporate and product marketing as well as design, user experience and product while also joining Quantcast's executive leadership team …and more »

Original link: 

Quantcast’s New Marketing and Communications Chief Sees AI as the Next Big Frontier for Brands – Adweek

Facebook is sending Jewish New Year messages to people who aren’t Jewish – Mashable

MashableFacebook is sending Jewish New Year messages to people who aren't JewishMashableGary Briggs, Facebook's chief marketing officer, told Mashable last year that they've been working "for some time" at coming up with "experiences for [users] to share." The big idea here, according to Facebook's content strategy lead Alicia Dougherty …Meet the Clergy | Temple of AaronTemple of Aaronall 64 news articles »

More:  

Facebook is sending Jewish New Year messages to people who aren’t Jewish – Mashable

Pioneer Rolls Out After-Ride Data Analysis on Riders’ Smartphones – Mobile Marketing Watch

Mobile Marketing WatchPioneer Rolls Out After-Ride Data Analysis on Riders' SmartphonesMobile Marketing WatchIf cyclists want more detailed pedaling data and analysis, they always have the option of using Cyclo-Sphere on their PC,” said Russ Johnston, executive vice president of marketing and corporate communications for Pioneer Electronics (USA) Inc. “Our …

Visit source: 

Pioneer Rolls Out After-Ride Data Analysis on Riders’ Smartphones – Mobile Marketing Watch

A Social Media Marketing Plan for the Fake News Generation – Business 2 Community

A Social Media Marketing Plan for the Fake News GenerationBusiness 2 CommunityAwareness is the first step in the sales funnel, yes. … It's thinking about how to deliver something your audience actually wants to be a part of in a way that makes your brand seem appealing. …. Old Leads Dust off those 6 month old leads and try …and more »

View post:  

A Social Media Marketing Plan for the Fake News Generation – Business 2 Community

How Small Businesses Can Intertwine Their Customer Service And Marketing Efforts – Forbes

ForbesHow Small Businesses Can Intertwine Their Customer Service And Marketing EffortsForbesIn fact, outstanding customer service can be considered a type of marketing. It helps build your reputation, attracts repeat business, and motivates people to write positive reviews and recommend your business to their friends. That's why you should …

Continued here: 

How Small Businesses Can Intertwine Their Customer Service And Marketing Efforts – Forbes