5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign – Adweek

Adweek5 Things to Consider When Identifying Talent for Your Influencer Marketing CampaignAdweekLong-tail influencers, also referred to as micro-influencers, are a great option for smaller brands with limited budgets looking to dip their toes into the pool of influencer marketing. While this group, by nature of being smaller, has less demand than …

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5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign – Adweek

Zeta Global Bolsters Its Marketing Cloud by Acquiring Machine Learning-Centric Boomtrain – Adweek

AdweekZeta Global Bolsters Its Marketing Cloud by Acquiring Machine Learning-Centric BoomtrainAdweekZeta Global added some machine learning-powered messaging punch to its marketing cloud with today's acquisition of fellow marketing technology platform Boomtrain. Terms of the transaction were not disclosed, but published reports valued the deal at $35 …and more »

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Zeta Global Bolsters Its Marketing Cloud by Acquiring Machine Learning-Centric Boomtrain – Adweek

4 Ways to Make Social Media a Core Part of Your Marketing Automation Strategy – Adweek

Adweek4 Ways to Make Social Media a Core Part of Your Marketing Automation StrategyAdweekAccording to research from VB Insight, 80 percent of companies using marketing automation experience an increase in leads, while 77 percent experience an increase in sales conversion. PR20/20's Marketing Score report also reveals that high performers …

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4 Ways to Make Social Media a Core Part of Your Marketing Automation Strategy – Adweek

4 Ways Brands Are Using Creativity to Drive Sales Online – Adweek

Adweek4 Ways Brands Are Using Creativity to Drive Sales OnlineAdweekExperiential marketing remains a great strategy for driving sales for any business. The act of face-to-face experiences between a brand and its customers creates an enriching bond that lasts long after the event. This helps create an attachment …

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4 Ways Brands Are Using Creativity to Drive Sales Online – Adweek

No such thing as a free launch: A launch marketing checklist for multilocation businesses – Marketing Land

Marketing LandNo such thing as a free launch: A launch marketing checklist for multilocation businessesMarketing LandBut launch is a time when marketing and support teams shouldn't write off a new city. A new location's first customers are your local early adopters; they're the folks who may (or may not) tell their friends about your service. And a lackluster launch …

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No such thing as a free launch: A launch marketing checklist for multilocation businesses – Marketing Land

Former Y&R CEO Named Chief Client Officer at Meredith Xcelerated Marketing – Adweek

AdweekFormer Y&R CEO Named Chief Client Officer at Meredith Xcelerated MarketingAdweekTom Sebok, a longtime agency executive who formerly served as North American CEO of Y&R and most recently ran the global PepsiCo account at BBDO, has joined Meredith Xcelerated Marketing (MXM) as its chief client officer. He will report to president …

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Former Y&R CEO Named Chief Client Officer at Meredith Xcelerated Marketing – Adweek