10 fascinating digital marketing statistics from this week – Econsultancy (blog)

10 fascinating digital marketing statistics from this weekEconsultancy (blog)It's Friday, so that means it's time for our world famous digital marketing stats roundup. This week it includes basket abandonment, Google Shopping and SEO in the insurance industry. As always, for more delicious data make sure to download our …

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10 fascinating digital marketing statistics from this week – Econsultancy (blog)

Criteo launches Predictive Search to automate Google Shopping campaign optimizations – Search Engine Land

Search Engine LandCriteo launches Predictive Search to automate Google Shopping campaign optimizationsSearch Engine LandPerformance marketing paltform, Criteo, best known for its programmatic display product ad retargeting capabilities, is expanding into search. The new product, Criteo Predictive Search, is aimed at bringing predictive optimization to Google Shopping …and more »

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Criteo launches Predictive Search to automate Google Shopping campaign optimizations – Search Engine Land

7 advanced tips for Google Shopping ads – Marketing Land

Marketing Land7 advanced tips for Google Shopping adsMarketing LandSome opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author. David Rekuc.

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7 advanced tips for Google Shopping ads – Marketing Land

Sidecar: Google PLAs Deliver More Revenue to Retailers These Days – Mobile Marketing Watch

Mobile Marketing WatchSidecar: Google PLAs Deliver More Revenue to Retailers These DaysMobile Marketing Watch“More retailers are making Google PLAs a cornerstone of their marketing mix,” Golsorkhi adds. “Google has long understood the efficacy of product listing ads and is doubling down on them. The reason is simple: They work. Google PLAs let retailers …and more »

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Sidecar: Google PLAs Deliver More Revenue to Retailers These Days – Mobile Marketing Watch

Google Shopping retail sales surge 52% in Q1, driven by mobile – Retail Dive

Google Shopping retail sales surge 52% in Q1, driven by mobileRetail DiveRevenues derived from Google Product Listing Ads (PLAs) grew by 52% year over year in the first quarter of 2016, according to e-commerce marketing technology company Sidecar. Not surprisingly, mobile was the big driver, with sales from mobile PLAs …

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Google Shopping retail sales surge 52% in Q1, driven by mobile – Retail Dive