Global manufacturer Norican Group localises marketing with multilingual Sitecore XP solution from Mando – The Drum

The DrumGlobal manufacturer Norican Group localises marketing with multilingual Sitecore XP solution from MandoThe DrumThe new Sitecore XP 8.2 platform features an array of embedded personalisation, testing and optimisation capabilities and integrates with Dynamics CRM, pushing leads in and allowing the marketing teams in each territory to work more efficiently with a …

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Global manufacturer Norican Group localises marketing with multilingual Sitecore XP solution from Mando – The Drum

AstraZeneca’s pivot point might not come until 2018 – Financial Times

Financial TimesAstraZeneca's pivot point might not come until 2018Financial TimesSocial media newsfeeds have been called “the marketing equivalent of PPI”. Sewerage surcharges have been attacked by Ukip members as “the PPI of the water industry” (they appear strangely expert on the subject). Then, on Thursday, fast-rising ground …and more »

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AstraZeneca’s pivot point might not come until 2018 – Financial Times

Boohoo profit nearly doubles on rapid overseas expansion – Financial Times

Financial TimesBoohoo profit nearly doubles on rapid overseas expansionFinancial TimesHe said the group had used the proceeds to cut prices and that profit margins had been improved as a result of lower marketing costs. Carol Kane, co-chief executive, said marketing deals with “social influencers”, and the company's “test and repeat …and more »

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Boohoo profit nearly doubles on rapid overseas expansion – Financial Times

AT&T Is Moving Its Entertainment Group Leadership From Atlanta to … – Adweek

AdweekAT&T Is Moving Its Entertainment Group Leadership From Atlanta to …AdweekAmerica's second largest advertiser, AT&T, has started moving the core of its entertainment division from Atlanta to El Segundo, Calif., and its national …and more »

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AT&T Is Moving Its Entertainment Group Leadership From Atlanta to … – Adweek

WPP leads the charge in M&A for the marcoms sector, says Results International – The Drum

The DrumWPP leads the charge in M&A for the marcoms sector, says Results InternationalThe DrumThe WPP Group has been the most active in the mergers and acquisitions (M&A) department for the marketing and communications (marcoms) sector according to research by Results International. Nine deals were made by WPP and its subsidiaries in Q1 …

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WPP leads the charge in M&A for the marcoms sector, says Results International – The Drum