Is Customer Experience the New Marketing in 2017? – Customer Think

Is Customer Experience the New Marketing in 2017?Customer ThinkAccording to Gartner, customer experience is a leading driver to ensure a true omnichannel experience (consistent messaging across channels). And Marketing can help lead this effort. Third, Marketing needs to shift so it focuses on customer lifetime value.

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Is Customer Experience the New Marketing in 2017? – Customer Think

ONE Championship founder Chatri Sityodtong on marketing MMA to the world – The Drum

The DrumONE Championship founder Chatri Sityodtong on marketing MMA to the worldThe DrumAbsolutely. The growth of mixed ​​martial arts in Asia is unprecedented. It's really something we take tremendous pride in. When you think about it, Asia has been the home of martial arts for the past 5,000 years.

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ONE Championship founder Chatri Sityodtong on marketing MMA to the world – The Drum

Marketers: Check Out These Hot New Trends In B2B Marketing Automation – Forbes

ForbesMarketers: Check Out These Hot New Trends In B2B Marketing AutomationForbesThroughout the past couple of years in my consulting practice, I've seen the market for marketing automation appear, develop, and completely change the face of standard B2B marketing agencies. According to the Aberdeen Group, back in 2014 nearly 70% …and more »

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Marketers: Check Out These Hot New Trends In B2B Marketing Automation – Forbes

Power Moves | Dolce & Gabbana Names COO, Burberry Hires Head of Strategy – The Business of Fashion

The Business of FashionPower Moves | Dolce & Gabbana Names COO, Burberry Hires Head of StrategyThe Business of FashionThis week, Dolce & Gabbana Group has appointed Fabrizio Cardinali as chief operating officer, while Leonie Brantberg has been tapped by Burberry to head up their strategy department. … Prior to her appointment, Brantberg was an associate partner at …

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Power Moves | Dolce & Gabbana Names COO, Burberry Hires Head of Strategy – The Business of Fashion

Athlete publishing company Unscripted appoints Pitch Marketing Group to accelerate growth ambitions – The Drum

The DrumAthlete publishing company Unscripted appoints Pitch Marketing Group to accelerate growth ambitionsThe DrumPitch Marketing Group will continue its work with Unscriptd, helping to develop a comprehensive communications strategy focused on increasing awareness and engagement among its audience as well as across the corporate landscape. Chris Allen, group …

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Athlete publishing company Unscripted appoints Pitch Marketing Group to accelerate growth ambitions – The Drum

How hotels are upping the fight against online travel agencies – Econsultancy (blog)

Econsultancy (blog)How hotels are upping the fight against online travel agenciesEconsultancy (blog)As detailed by the Wall Street Journal, Marriott International, Hilton Worldwide and InterContinental Hotels Group have launched major marketing campaigns designed to get consumers to book stays directly through them instead of through large OTAs like …and more »

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How hotels are upping the fight against online travel agencies – Econsultancy (blog)