The most joyful digital news stories from the last week – Econsultancy (blog)

Econsultancy (blog)The most joyful digital news stories from the last weekEconsultancy (blog)Call it a guilty conscious, perhaps. Whatever my stance on ASMR (and who could deny the appeal of George Hamilton dressed as Colonel Sanders), I'm a big fan of Ikea's marketing, including this left-of-field approach to a product showcase video.

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The most joyful digital news stories from the last week – Econsultancy (blog)

New Mobile Marketing Fraud Solution Introduced – Pipeline Magazine (press release)

MarTech AdvisorNew Mobile Marketing Fraud Solution IntroducedPipeline Magazine (press release)Estimated by Forrester Research to reach $10.9B in wasted spend by 2021, ad fraud jeopardizes both marketing efforts and ad network performance. Until now, these two sides have remained isolated, each forced to cobble together slivers of data from …TUNE Announces New Fraud Prevention Solution – MarTech AdvisorMarTech Advisorall 2 news articles »

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New Mobile Marketing Fraud Solution Introduced – Pipeline Magazine (press release)

Tune’s new platform tackles mobile ad fraud | VentureBeat … – VentureBeat

VentureBeatTune's new platform tackles mobile ad fraud | VentureBeat …VentureBeatAd fraud, especially on mobile, is a huge problem. In fact, according to Forrester Research, ad fraud will reach the heady heights of $10.9 billion in wasted spend …and more »

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Tune’s new platform tackles mobile ad fraud | VentureBeat … – VentureBeat

In LA, some investors wish they all could live in an esports world – TechCrunch

TechCrunchIn LA, some investors wish they all could live in an esports worldTechCrunchAnd business models around esports are also fast-evolving with entrepreneurs focused on new ways to monetize sponsorships, digital goods, influencer marketing, and distribution. And so, we are seeing a community of esports startups beginning to …and more »

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In LA, some investors wish they all could live in an esports world – TechCrunch

Virtual reality has potential to add new dimensions to marketing – Business Day (registration)

Business Day (registration)Virtual reality has potential to add new dimensions to marketingBusiness Day (registration)US business consultancy Forrester Research made its thoughts clear in the title of a 2016 report Virtual Reality Isn't Ready for Marketing Yet. It forecasts a wait of at least five years before there is "critical-mass consumer-adoption of high-end VR …and more »

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Virtual reality has potential to add new dimensions to marketing – Business Day (registration)

The attempt to boycott Budweiser over their Super Bowl is a silly, stupid mess – Mashable

MashableThe attempt to boycott Budweiser over their Super Bowl is a silly, stupid messMashableBudweiser's vice president of marketing, Ricardo Marques, told Adweek on Jan. 29, it's not intended to be a response to Trump's actions, despite what people on Twitter might believe. “There's really no correlation with anything else that's happening in …and more »

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The attempt to boycott Budweiser over their Super Bowl is a silly, stupid mess – Mashable