Marketing really can change the world and you can help The Drum destigmatise mental health this Do It Day – The Drum

The DrumMarketing really can change the world and you can help The Drum destigmatise mental health this Do It DayThe DrumThis year, Do It Day will start with a hack session in London, New York and Singapore bringing together marketers from brands, agencies, tech companies, publishing companies and anyone who loves ideas on Tuesday 10 October, World Mental Health Day, …

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Marketing really can change the world and you can help The Drum destigmatise mental health this Do It Day – The Drum

The skills and traits of a next-generation CIO – CIO New Zealand – CIO New Zealand

The skills and traits of a next-generation CIO – CIO New ZealandCIO New ZealandShifting technology budgets, old IT habits, and new turf wars have many CIOs stuck in a corner. Here's what it takes to stand out as a great, forward-thinking CIO.and more »

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The skills and traits of a next-generation CIO – CIO New Zealand – CIO New Zealand

The skills and traits of a next-generation CIO – CIO New Zealand

The skills and traits of a next-generation CIOCIO New ZealandThe average chief marketing officer's budget for technology is roughly on a par with the CIO's and will likely exceed it over the next few years, according to Gartner. "The influence of CMOs on IT decisions is becoming greater and greater," notes …and more »

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The skills and traits of a next-generation CIO – CIO New Zealand

VCs determined to replace your job keep AI’s funding surge rolling in Q2 – TechCrunch

TechCrunchVCs determined to replace your job keep AI's funding surge rolling in Q2TechCrunchThere are some startups that characterize themselves principally as AI companies and others in areas like security or marketing analytics that use AI as a core technology. For this exercise, we used both kinds of startups, attempting to weed out larger …

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VCs determined to replace your job keep AI’s funding surge rolling in Q2 – TechCrunch

Why Adidas is moving into utility marketing with All Day fitness app – Econsultancy (blog)

Econsultancy (blog)Why Adidas is moving into utility marketing with All Day fitness appEconsultancy (blog)The app is not the only example of Adidas targeting a female audience or experimenting with other forms of utility marketing. In the UK, it launched a chatbot to let consumers find out information and book fitness classes in its East London studio. The …

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Why Adidas is moving into utility marketing with All Day fitness app – Econsultancy (blog)

Wearables Giant Hopes to Shoot and Score in the NBA – Mobile Marketing Watch

Mobile Marketing WatchWearables Giant Hopes to Shoot and Score in the NBAMobile Marketing WatchOur sister site MHW reported Tuesday that The Minnesota Timberwolves, as part of a series of summer announcements highlighting a new era for the organization, have formalized a new three-year partnership with Fitbit, a leading global wearables brand.and more »

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Wearables Giant Hopes to Shoot and Score in the NBA – Mobile Marketing Watch