The Hidden Heroes In Marketing’s Modern-Day Storytelling – Forbes

The Hidden Heroes In Marketing's Modern-Day StorytellingForbesThis article is by Lisa Nirell, chief energy officer at EnergizeGrowth, a marketing consultancy; speaker; and author of The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World. Spotify, ING, Nordstrom, and Starbucks are customer …

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The Hidden Heroes In Marketing’s Modern-Day Storytelling – Forbes

The porgs in ‘The Last Jedi’ are adorable. Chewbacca might find them delicious. – Mashable

MashableThe porgs in 'The Last Jedi' are adorable. Chewbacca might find them delicious.MashableEver since they were unleashed on an unsuspecting world last month, in a behind-the-scenes video from The Last Jedi, we've assumed that porgs are the new trilogy's cutesy marketing gimmick — Ewoks with feathers and bigger eyes. SEE ALSO: Rey's …and more »

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The porgs in ‘The Last Jedi’ are adorable. Chewbacca might find them delicious. – Mashable

3 things to kill before they kill your creativity – Mashable

Mashable3 things to kill before they kill your creativityMashableSo it's more than a little unusual that death runs like an undercurrent not only through Ryan Holiday's most recent book, Perennial Seller: The Art of Making and Marketing Work that Lasts, but through his larger body as well. (As proof, you can buy a …

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3 things to kill before they kill your creativity – Mashable

Marvel’s ‘The Defenders’ teaser contained more clues than we thought – Mashable

MashableMarvel's 'The Defenders' teaser contained more clues than we thoughtMashableThe first question this raises is why Rand's marketing team thought it'd make sense for an ad to link to a private social media profile, rather than, like, the company website. The second question is what this means about the future of the Meachums …and more »

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Marvel’s ‘The Defenders’ teaser contained more clues than we thought – Mashable

Unsung Heroes of the Games Industry: UX Specialists – IGN India

IGN IndiaUnsung Heroes of the Games Industry: UX SpecialistsIGN India“You know how you're sometimes playing a game and then you get a menu or screen where you have no idea what you're supposed to do, and then you make a face?” asks Caryn Vainio, UX designer at VREAL. “Well my job is to make sure you don't make …and more »

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Unsung Heroes of the Games Industry: UX Specialists – IGN India

Unsung Heroes of the Games Industry: UX Specialists – IGN

IGNUnsung Heroes of the Games Industry: UX SpecialistsIGNAccording to Vainio, UX design work ideally begins at the very start of development and should continue apace with the rest of the game. “The earlier you can get UX design working together with game design, the better the collaboration between the two …

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Unsung Heroes of the Games Industry: UX Specialists – IGN