US Hispanics: Too scared to spend – Financial Times

Financial TimesUS Hispanics: Too scared to spendFinancial TimesThe mood of the Hispanic community matters to marketers because of its size and youth. An estimated 57m Hispanics live in the US and the Census Bureau expects that number will grow to 119m by 2060. About 60 per cent of Hispanics are members of the …

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US Hispanics: Too scared to spend – Financial Times

Is Marketing In Spanish Still Relevant To Hispanics? – Forbes – Forbes

ForbesIs Marketing In Spanish Still Relevant To Hispanics? – ForbesForbesWhile most experts on Hispanic marketing agree that the Spanish language alone is not enough to create an effective campaign, we know now that abandoning …and more »

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Is Marketing In Spanish Still Relevant To Hispanics? – Forbes – Forbes

Is Marketing In Spanish Still Relevant To Hispanics? – Forbes

ForbesIs Marketing In Spanish Still Relevant To Hispanics?ForbesThis article is by Isaac Mizrahi, co-president, chief operating officer, ALMA. By now, we know all about the dangers of “fake news,” but there's another form of false information, the concept of “fake trends,” that marketers should be aware of since …

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Is Marketing In Spanish Still Relevant To Hispanics? – Forbes