Speech Analytics: How to Improve Customer Service and Boost Sales – PCMag India

PCMag IndiaSpeech Analytics: How to Improve Customer Service and Boost SalesPCMag IndiaOne of the companies leading the speech analytics ROI revolution is Marchex, a speech analytics tool that is specifically designed to help businesses determine how digital advertising and marketing affects purchases and satisfaction. Essentially …

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Speech Analytics: How to Improve Customer Service and Boost Sales – PCMag India

Speech Analytics: How to Improve Customer Service and Boost Sales – Business 2 Community

Business 2 CommunitySpeech Analytics: How to Improve Customer Service and Boost SalesBusiness 2 Community“The historical piece has primarily been used to improve performance in the contact center,” said Ian Jacobs, Principal Analyst at Forrester Research. “You can find out how agents are doing. Companies are also using … One of the companies leading the …

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Speech Analytics: How to Improve Customer Service and Boost Sales – Business 2 Community

After Dual Focus for Two Years, Dropbox Goes All in on Corporate Customers – Bloomberg

BloombergAfter Dual Focus for Two Years, Dropbox Goes All in on Corporate CustomersBloombergWhile Dropbox already has more than 200,000 paying teams using its services inside companies, this latest change is significant, said Cheryl McKinnon, an analyst at Forrester Research Inc. "They haven't really put their foot down before and said …and more »

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After Dual Focus for Two Years, Dropbox Goes All in on Corporate Customers – Bloomberg

New wave of referrer spam wrecking Google Analytics data – Marketing Land

Marketing LandNew wave of referrer spam wrecking Google Analytics dataMarketing Land… provides an excellent recipe for stopping referrer spam, but the solution is complex. Sullivan offers to manage the solution for $75 per site per year. For a consultant or corporate marketing department responsible for hundreds of sites, that's a …and more »

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New wave of referrer spam wrecking Google Analytics data – Marketing Land

Using PPC brand protection to decrease campaign costs by 51% – Search Engine Land

Search Engine LandUsing PPC brand protection to decrease campaign costs by 51%Search Engine LandSearch marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the glory days of the 2000s when the immature PPC market allowed savvy marketers to boost PPC revenue a ton using …

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Using PPC brand protection to decrease campaign costs by 51% – Search Engine Land

Aligning collateral and micro-conversions with the buying cycle – Search Engine Land

Search Engine LandAligning collateral and micro-conversions with the buying cycleSearch Engine LandColumnist Amy Bishop believes it's time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obtaining marketing insights that will help you drive sales.

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Aligning collateral and micro-conversions with the buying cycle – Search Engine Land