Is marketing enough to tackle gender inequality? – The Drum

Is marketing enough to tackle gender inequality?The DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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Is marketing enough to tackle gender inequality? – The Drum

OPINION: The Future of Marketing Technologies – Solving the Puzzle of Location-Based Marketing – Mobile Marketing Watch

Mobile Marketing WatchOPINION: The Future of Marketing Technologies – Solving the Puzzle of Location-Based MarketingMobile Marketing WatchThe following is a guest contributed post by Brian Handly of Reveal Mobile. Just as the pace of technological innovation seems to quicken every day, the breadth and availability of marketing technologies appear to evolve just as rapidly. Marketing …and more »

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OPINION: The Future of Marketing Technologies – Solving the Puzzle of Location-Based Marketing – Mobile Marketing Watch

Verve Touts Location-Based Mobile Video Offering – Mobile Marketing Watch

Mobile Marketing WatchVerve Touts Location-Based Mobile Video OfferingMobile Marketing WatchOn Tuesday, MMW was briefed by the team at Verve — an industry leader in location-powered mobile marketing — about their launch of a new mobile video offering, expanding its suite of mobile advertising solutions. The ability to overlay high-quality, …

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Verve Touts Location-Based Mobile Video Offering – Mobile Marketing Watch

Speech Analytics: How to Improve Customer Service and Boost Sales – PCMag India

PCMag IndiaSpeech Analytics: How to Improve Customer Service and Boost SalesPCMag IndiaOne of the companies leading the speech analytics ROI revolution is Marchex, a speech analytics tool that is specifically designed to help businesses determine how digital advertising and marketing affects purchases and satisfaction. Essentially …

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Speech Analytics: How to Improve Customer Service and Boost Sales – PCMag India

Speech Analytics: How to Improve Customer Service and Boost Sales – Business 2 Community

Business 2 CommunitySpeech Analytics: How to Improve Customer Service and Boost SalesBusiness 2 Community“The historical piece has primarily been used to improve performance in the contact center,” said Ian Jacobs, Principal Analyst at Forrester Research. “You can find out how agents are doing. Companies are also using … One of the companies leading the …

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Speech Analytics: How to Improve Customer Service and Boost Sales – Business 2 Community

After Dual Focus for Two Years, Dropbox Goes All in on Corporate Customers – Bloomberg

BloombergAfter Dual Focus for Two Years, Dropbox Goes All in on Corporate CustomersBloombergWhile Dropbox already has more than 200,000 paying teams using its services inside companies, this latest change is significant, said Cheryl McKinnon, an analyst at Forrester Research Inc. "They haven't really put their foot down before and said …and more »

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After Dual Focus for Two Years, Dropbox Goes All in on Corporate Customers – Bloomberg