Watch the first trailer for Steven Spielberg’s adaptation of ‘Ready Player One’ – TechCrunch

TechCrunchWatch the first trailer for Steven Spielberg's adaptation of 'Ready Player One'TechCrunchI also laughed a couple of times at the marketing-speak, which is overhyped even by the standards of movie trailers. Spielberg isn't just an award-winning director, he's a “cinematic game-changer.” Ready Player One isn't just a popular book, it's a …and more »

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Watch the first trailer for Steven Spielberg’s adaptation of ‘Ready Player One’ – TechCrunch

Tesla gains on rivals in the great brand race – Financial Times

Financial TimesTesla gains on rivals in the great brand raceFinancial TimesThe total sum — an estimated $13m — may be mere pennies for a company that spends $12.2bn each year on sales and marketing, yet for Mercedes' upstart rival Tesla, the figure would represent a quarter of its entire marketing expenditure for 2016.

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Tesla gains on rivals in the great brand race – Financial Times

8 Interactive Content Statistics to Guide Your Marketing Spend in 2017 – Business 2 Community

Business 2 Community8 Interactive Content Statistics to Guide Your Marketing Spend in 2017Business 2 CommunityA decade ago, interactive marketing was something we only saw in Hollywood films and video games. GIF showing the use of interactive content in a Hollywood film. Oh, how things have changed! In just one interactive content campaign, Zenni Optical …

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8 Interactive Content Statistics to Guide Your Marketing Spend in 2017 – Business 2 Community

Chloë Grace Moretz responds to squeamy ‘Red Shoes’ marketing – Mashable

MashableChloë Grace Moretz responds to squeamy 'Red Shoes' marketingMashableChloë Grace Moretz may have voiced Snow White for the now-vilified Red Shoes and the 7 Dwarfs, but the actress has publicly denounced the film's marketing materials. "I have now fully reviewed the [marketing] for Red Shoes, I am just as appalled and …

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Chloë Grace Moretz responds to squeamy ‘Red Shoes’ marketing – Mashable

Chloë Grace Moretz ‘appalled’ by new movie’s fat-shaming ad campaign, and we have some questions – Mashable

MashableChloë Grace Moretz 'appalled' by new movie's fat-shaming ad campaign, and we have some questionsMashableChloë Grace Moretz may have voiced Snow White for the now-vilified Red Shoes and the 7 Dwarfs, but the actress has publicly denounced the film's marketing materials. "I have now fully reviewed the [marketing] for Red Shoes, I am just as appalled and …

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Chloë Grace Moretz ‘appalled’ by new movie’s fat-shaming ad campaign, and we have some questions – Mashable

Experiential marketing firm Grandesign Media acquires SXSW, CES … – The Drum

Experiential marketing firm Grandesign Media acquires SXSW, CES …The DrumExperiential marketing group Grandesign Media has acquired Hadley Media, the company that delivers events such as Comic Con, SXSW, VidCon and CES.and more »

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Experiential marketing firm Grandesign Media acquires SXSW, CES … – The Drum