Putting the band back together, ExactTarget execs reunite to launch MetaCX – TechCrunch

TechCrunchPutting the band back together, ExactTarget execs reunite to launch MetaCXTechCrunchAlongside Jake Miller, the former chief engineering lead at Salesforce Marketing Cloud and chief technology officer at ExactTarget, and David Duke, the chief customer officer and another ExactTarget alumnus, McCorkle has raised $14 million to build a …and more »

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Putting the band back together, ExactTarget execs reunite to launch MetaCX – TechCrunch

Former Salesforce Marketing Cloud Boss Scott McCorkle’s New … – Forbes

ForbesFormer Salesforce Marketing Cloud Boss Scott McCorkle's New …ForbesLed by Salesforce's former Marketing Cloud boss, Indiana startup MetaCX has raised $14 million for its customer success software while still in stealth.and more »

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Former Salesforce Marketing Cloud Boss Scott McCorkle’s New … – Forbes

Amazon selects New York and Northern Virginia for its ‘second headquarters’ – Mashable

MashableAmazon selects New York and Northern Virginia for its 'second headquarters'MashableDespite the fervor the competition has generated in the locations under consideration, it has been heavily criticized too, with many calling the marketing stunt a clever ploy to earn tax breaks other other financial benefits. Even as the decision drew …and more »

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Amazon selects New York and Northern Virginia for its ‘second headquarters’ – Mashable

The Sam Darnold Effect On Jets’ Box Office And Marketing Continues – Forbes

ForbesThe Sam Darnold Effect On Jets' Box Office And Marketing ContinuesForbesAccording to Ticketiq.com, as of Thursday, the current average price on the secondary market for Vikings-Jets is $205 with the cheapest seat at $76. Tickets for the 200 level start at $110 and the 100 level prices start from $113. Overall, prices for …and more »

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The Sam Darnold Effect On Jets’ Box Office And Marketing Continues – Forbes

Ask The CMO: Andres Barragan On Driving All Of Marketing Through The Lens Of Experience – Forbes

ForbesAsk The CMO: Andres Barragan On Driving All Of Marketing Through The Lens Of ExperienceForbesFor my latest Ask the CMO column, a series dedicated to analyzing the latest trends and disruptions in the marketing landscape, I had the pleasure of speaking with Andres Barragan, Chief Experience Officer of Group 1001. Andres is a marketing veteran …

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Ask The CMO: Andres Barragan On Driving All Of Marketing Through The Lens Of Experience – Forbes

Big Data Behind the Big Game, How to Plan a Super Bowl | Talks at Google

Did you know that 3-4 cities pitch the NFL every year on why their city should host the next Super Bowl? Today’s panel of leaders brought Super Bowls to Indianapolis, New York, and San Francisco. The group talks about what the bid process looks like, what type of social impact a Super Bowl provides the host city, and the lasting impact of being involved in one of the largest sporting events every year. It’s an insider’s look into lessons learned during the Host Committee’s two-year run-up – lessons that could benefit any person and any business – and how to plan a Super Bowl, both on and off the field. We are joined by panelists Allison Melangton, Frank Supovitz, Pat Gallagher, Stephanie Martin.

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Big Data Behind the Big Game, How to Plan a Super Bowl | Talks at Google