Don’t worry CIOs: You still control tech spending – CIO New Zealand

CIO New ZealandDon't worry CIOs: You still control tech spendingCIO New Zealand… serve and retain customers, according to Forrester Research analyst Andrew Bartels, lead author of the report, “C-Suite Tech Purchasing Patterns." Over the past decade, CIOs have anxiously watched as leaders in marketing, sales, and HR purchase …

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Don’t worry CIOs: You still control tech spending – CIO New Zealand

Grandesign Media acquires experiential marketing firm Hadley Media – The Drum

Grandesign Media acquires experiential marketing firm Hadley MediaThe DrumExperiential marketing group Grandesign Media has acquired Hadley Media, the company that delivers activations at the likes of Comic Con, SXSW, VidCon and CES. The agency claims its clout in the entertainment industry has been bolstered by the …

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Grandesign Media acquires experiential marketing firm Hadley Media – The Drum

Experiential marketing firm Grandesign Media acquires SXSW, CES and Comic-Con organiser Hadley Media – The Drum

Experiential marketing firm Grandesign Media acquires SXSW, CES and Comic-Con organiser Hadley MediaThe DrumExperiential marketing group Grandesign Media has acquired Hadley Media, the company that delivers events such as Comic Con, SXSW, VidCon and CES. The agency claims its clout in the entertainment industry has been bolstered by the acquisition, …and more »

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Experiential marketing firm Grandesign Media acquires SXSW, CES and Comic-Con organiser Hadley Media – The Drum

Diamond mining industry tries to woo millennials – Financial Times

Financial TimesDiamond mining industry tries to woo millennialsFinancial TimesRecognising the scale of the threat, De Beers and its peers have come up with a marketing campaign the industry hopes will resonate with millennials by emphasising the scarcity of mined diamonds and by suggesting that jewellery featuring these stones …and more »

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Diamond mining industry tries to woo millennials – Financial Times

Making Sense of the 2017 Marketing Technology Landscape – Customer Think

Customer ThinkMaking Sense of the 2017 Marketing Technology LandscapeCustomer ThinkIt probably comes as no surprise that Gartner found that CMO (Chief Marketing Officer) spending on technology now rivals that of a CIO (Chief Information Officer). According to Gartner, 27 percent of the marketing expense budget is now allocated to …

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Making Sense of the 2017 Marketing Technology Landscape – Customer Think

Eight Companies Selected For The R/GA Marketing Tech Venture Studio – Mobile Marketing Watch

Mobile Marketing WatchEight Companies Selected For The R/GA Marketing Tech Venture StudioMobile Marketing WatchOn Wednesday, R/GA Ventures, IPG, and Snap Inc. announced the companies chosen for the R/GA Marketing Tech Venture Studio with IPG. T he selected companies represent “the future of mobile marketing and advertising across video creation and …and more »

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Eight Companies Selected For The R/GA Marketing Tech Venture Studio – Mobile Marketing Watch