Loose match types, bid-caching, and getting what you pay for in digital marketing – Search Engine Land

Search Engine LandLoose match types, bid-caching, and getting what you pay for in digital marketingSearch Engine LandAs new close variants start trickling into search query reports, paid search marketers are still peeved at Google's decision to expand the definition of exact match close variants to include queries with the same intent, implied words, and paraphrasing.

Source article – 

Loose match types, bid-caching, and getting what you pay for in digital marketing – Search Engine Land

Signal to Host Data Onboarding and Activation Webinar to Tackle One of the Digital Marketing Industry’s Most … – Associated Press (press release)

Signal to Host Data Onboarding and Activation Webinar to Tackle One of the Digital Marketing Industry's Most …Associated Press (press release)CHICAGO, Oct. 11, 2018 (GLOBE NEWSWIRE) — Signal, the leading provider of data onboarding and real-time customer identity resolution across all devices and channels, today announced that it will host a guest speaker from Forrester Research as well as …

This article is from:

Signal to Host Data Onboarding and Activation Webinar to Tackle One of the Digital Marketing Industry’s Most … – Associated Press (press release)

Zazzle Media unveils The State of SEO survey – The Drum

The DrumZazzle Media unveils The State of SEO surveyThe DrumThe inaugural State of SEO survey approached over 30,000 UK marketers for their views on the industry as well as their personal knowledge levels of the intricacies of the sector. The survey revealed that 88% of marketers believed SEO was an important …

Read More:

Zazzle Media unveils The State of SEO survey – The Drum

Moz acquires STAT Search Analytics – Search Engine Land

Search Engine LandMoz acquires STAT Search AnalyticsSearch Engine LandSeattle-based Moz has acquired Vancouver, Canada-based STAT Search Analytics for an undisclosed sum. The acquisition is the most recent in a year that has seen a number of boutique firms sell to larger search marketing industry players.

Read more: 

Moz acquires STAT Search Analytics – Search Engine Land

Moz acquires STAT Search Analytics – Search Engine Land – Search Engine Land

Search Engine LandMoz acquires STAT Search Analytics – Search Engine LandSearch Engine LandSeattle-based Moz has acquired Vancouver, Canada-based STAT Search Analytics for an undisclosed sum. The acquisition is the most recent in a year that has …and more »

Originally from – 

Moz acquires STAT Search Analytics – Search Engine Land – Search Engine Land

In the director’s chair: Pamela Romanowsky says ‘ultimately, we’re marketing to people and we all long for connection’ – The Drum

The DrumIn the director's chair: Pamela Romanowsky says 'ultimately, we're marketing to people and we all long for connection'The DrumThe latest in The Drum's Director's Chair series is director Pamela Romanowsky, who has made feature films including The Adderall Diaries and ads for many brands, including Dove. In this interview, Romanowsky discusses her urge to work on a big …

Read article here: 

In the director’s chair: Pamela Romanowsky says ‘ultimately, we’re marketing to people and we all long for connection’ – The Drum