The biggest lies that digital marketers tell themselves – The Drum

The DrumThe biggest lies that digital marketers tell themselvesThe DrumIn 2004, Jim Nail of Forrester Research said we're seeing “the end of the era of mass marketing”. In 2009, Bob Garfield of Ad Age wrote that “the post-advertising age is underway”. For years, we all saw countless articles and pundits saying that …and more »

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The biggest lies that digital marketers tell themselves – The Drum

Database Wars 2017 – the t-shirts are coming! – Diginomica – Diginomica

DiginomicaDatabase Wars 2017 – the t-shirts are coming! – DiginomicaDiginomicaThe 'Little Database That Thinks It Can' is still talking big, looking at a world where developer love and business interest in data apps can give it a long-term …and more »

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Database Wars 2017 – the t-shirts are coming! – Diginomica – Diginomica

GSMA Outlines New Developments for Mobile World Congress … – Mobile Marketing Watch

GSMA Outlines New Developments for Mobile World Congress …Mobile Marketing WatchGSMA ANNOUNCEMENT: The GSMA today highlighted new developments for the 2017 GSMA Mobile World Congress Shanghai, which will be held 28 June …and more »

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GSMA Outlines New Developments for Mobile World Congress … – Mobile Marketing Watch

Proof That Design Is Good For Business, In 8 Statistics – Co.Design (blog)

Co.Design (blog)Proof That Design Is Good For Business, In 8 StatisticsCo.Design (blog)This week, the National Endowment for the Arts released a report on the importance of industrial design to the United States' economic health. While it covers everything from Apple's influence to a crash course in UX design principles, the report …

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Proof That Design Is Good For Business, In 8 Statistics – Co.Design (blog)

Cyber Security Marketing Tactics That Actually Work – Business 2 Community

Business 2 CommunityCyber Security Marketing Tactics That Actually WorkBusiness 2 CommunityHaving worked with cyber security clients, we understand that it can be a challenge to stand out in the crowd and communicate the value of your brand. …. These are excellent for engaging bottom-of-the-funnel leads who already know what their problem …and more »

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Cyber Security Marketing Tactics That Actually Work – Business 2 Community

A Marketer’s Guide: Attracting High-Quality Sales Leads With Content Marketing – Business 2 Community

Business 2 CommunityA Marketer's Guide: Attracting High-Quality Sales Leads With Content MarketingBusiness 2 CommunityTo optimise results for your sales organisation, you have to see beyond the goal of attracting a large pool of prospects. Top providers typically realise the greater efficiency that comes with engaging the highest-quality leads that allow for the best …

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A Marketer’s Guide: Attracting High-Quality Sales Leads With Content Marketing – Business 2 Community