The five things marketers must do to prove digital marketing ROI – Econsultancy (blog)

The five things marketers must do to prove digital marketing ROIEconsultancy (blog)The transition from traditional to digital marketing has proved to be a mixed blessing for marketers. From one angle, digital has been great for marketers. The digital metrics we get from digital platforms help us optimize our campaigns and improve …

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The five things marketers must do to prove digital marketing ROI – Econsultancy (blog)

From zero to CMO: Five essential steps – Econsultancy (blog)

From zero to CMO: Five essential stepsEconsultancy (blog)They may be writing email copy now, but they have visions of becoming the chief marketing officer (CMO) one day. But the road to the top isn't always clear and many wonder what it takes to become a CMO. Is it just a matter of becoming a great marketer …

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From zero to CMO: Five essential steps – Econsultancy (blog)

Marketing AI: It’s time for trust and transparency – MarTech Today

MarTech TodayMarketing AI: It's time for trust and transparencyMarTech TodayMarketers are on a quest for marketing nirvana, where every message recipient, whether prospect or customer, is receiving the perfect message at the perfect time in the perfect way. And while this kind of perfection can happen, I would hazard a guess …

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Marketing AI: It’s time for trust and transparency – MarTech Today

Gartner says banking and investment services CIOs most focused on digitalisation – IBS Intelligence (blog)

IBS Intelligence (blog)Gartner says banking and investment services CIOs most focused on digitalisationIBS Intelligence (blog)“Digital transformation and its related technologies such as APIs are more important for banking than for other industries,” said Pete Redshaw, managing vice president at Gartner. “Banks and other banking and investment services organizations clearly …Australian finance sector not as keen on blockchain as hype suggests: GartnerZDNetBanking and investment services CIOs lead digitalization drive: GartnerEnterprise InnovationGartner Survey Finds 59 Percent of Higher Education CIOs Expect Significant Business Model Change Due to Digital …Business Standardwww.channelnomics.eu -Channelnomics -CIO New Zealand -Gartnerall 41 news articles »

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Gartner says banking and investment services CIOs most focused on digitalisation – IBS Intelligence (blog)

The future of the CMO: Why the top marketer’s remit needs to evolve – The Drum

The DrumThe future of the CMO: Why the top marketer's remit needs to evolveThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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The future of the CMO: Why the top marketer’s remit needs to evolve – The Drum

The smart silent type: Evangelizing marketing without my voice – The Drum

The DrumThe smart silent type: Evangelizing marketing without my voiceThe DrumThroughout my career, I've had the great privilege of evangelizing marketing for American Airlines, Targetbase, Agency.com, Razorfish, Acxiom, and now Cordial. As the role evolved, I was often asked to help marketers look ahead and I enjoyed the work.

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The smart silent type: Evangelizing marketing without my voice – The Drum