How To Avoid Ruining Your Brand With Branded Content – Forbes

ForbesHow To Avoid Ruining Your Brand With Branded ContentForbesMarketing is increasingly more complex, what with disruptive technologies in mobile, the Internet of Things, cloud computing, artificial intelligence, and automation. Consumers are now more empowered and more skeptical than ever about businesses.

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How To Avoid Ruining Your Brand With Branded Content – Forbes

How blockchain is used in media and advertising – Digiday

DigidayHow blockchain is used in media and advertisingDigidayFraud: In June, MetaX and the Data & Marketing Association launched adChain, an open protocol on the Ethereum blockchain that tags a piece of creative and follows it on the internet to make sure someone sees it, determining who it was as well as what …and more »

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How blockchain is used in media and advertising – Digiday

Xplore, Microsoft Accelerate IoT Solutions – Mobile Marketing Watch

Mobile Marketing WatchXplore, Microsoft Accelerate IoT SolutionsMobile Marketing WatchAs such, we ensure our mobile computing platforms can connect to a host of operational technologies and specialty peripherals,” said John Graff, vice president of marketing for Xplore. “Microsoft Azure Certified for IoT validates Xplore's ability to …and more »

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Xplore, Microsoft Accelerate IoT Solutions – Mobile Marketing Watch

ShareIQ Rolls Out First Image Performance Platform for Digital Marketing – Mobile Marketing Watch

ShareIQ Rolls Out First Image Performance Platform for Digital MarketingMobile Marketing WatchAhead of the weekend, MMW learned that ShareIQ has launched the first image performance platform to provide full transparency on how branded visual content engages consumers across social media platforms and publishers. “With three billion images …

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ShareIQ Rolls Out First Image Performance Platform for Digital Marketing – Mobile Marketing Watch

Your Social Media Marketing Is Only as Good as Your Content – Adweek

AdweekYour Social Media Marketing Is Only as Good as Your ContentAdweekIt's super easy to get caught up in the fanfare of social media and lose sight of what really matters. While pay-per-click ads, profile designs and strategies for amassing thousands of followers are certainly relevant, they aren't everything. At the …and more »

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Your Social Media Marketing Is Only as Good as Your Content – Adweek

Full STEAM ahead: Emi Takemura takes on gender bias in education – Japan Today

Japan TodayFull STEAM ahead: Emi Takemura takes on gender bias in educationJapan Today“I was torn between marketing, which was my major at Wharton, and consulting. And as I felt that going into … Many of her clients at McKinsey & Company were in the IT and telecom industries, so she found herself ahead of the curve when the Internet …

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Full STEAM ahead: Emi Takemura takes on gender bias in education – Japan Today