Porgs may be food, not friends in ‘The Last Jedi’ – Mashable

MashablePorgs may be food, not friends in 'The Last Jedi'MashableEver since they were unleashed on an unsuspecting world last month, in a behind-the-scenes video from The Last Jedi, we've assumed that porgs are the new trilogy's cutesy marketing gimmick — Ewoks with feathers and bigger eyes. SEE ALSO: Rey's …and more »

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Porgs may be food, not friends in ‘The Last Jedi’ – Mashable

Virtual reality ads are still more hype than reality – Digiday

DigidayVirtual reality ads are still more hype than realityDigidayA Forrester Research report found that 42 percent of adults in the U.S. have never heard of VR headsets. A report by Yes Lifecycle Marketing found just 8 percent of marketers are using VR in ads, with 35 percent saying they have no intentions to use it.

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Virtual reality ads are still more hype than reality – Digiday

The best APAC digital marketing stats from July 2017 – Econsultancy (blog)

The best APAC digital marketing stats from July 2017Econsultancy (blog)A fantastic roundup of stats from the APAC region this month, with data on luxury ecommerce, marketing automation, app usage and mobile payments. If that's not enough, subscribers can head over to Econsultancy's Internet Statistics Compendium.

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The best APAC digital marketing stats from July 2017 – Econsultancy (blog)

What is utility marketing and why is it important? – Econsultancy (blog)

Econsultancy (blog)What is utility marketing and why is it important?Econsultancy (blog)While marketing was once about making a big impression, the focus is now more towards creating value. Instead of flashy ad campaigns, brands are intent on creating functional, useful, and relevant tools to meet the needs of consumers. Take Adidas's new …and more »

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What is utility marketing and why is it important? – Econsultancy (blog)

The marketing (to) automation problem: How will IoT products sell their services to other devices? – Econsultancy (blog)

The marketing (to) automation problem: How will IoT products sell their services to other devices?Econsultancy (blog)Waze users share traffic data to help each other to have better car journeys. Uber users generate information about taxi journeys which can help town planners. Medical devices may share data to give doctors a more complete picture of the patients …and more »

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The marketing (to) automation problem: How will IoT products sell their services to other devices? – Econsultancy (blog)

A complete guide to partnership marketing: Part one – Econsultancy (blog)

A complete guide to partnership marketing: Part oneEconsultancy (blog)Marketing as a subject comprises of everything from digital marketing to out-of-home advertising, including models such as McCarthy's Marketing Mix and Porter's Five Forces. All the while the idea of brand collaborations seems to have been lost within …and more »

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A complete guide to partnership marketing: Part one – Econsultancy (blog)