The four things you should be doing to strengthen your content marketing strategy – The Drum

The DrumThe four things you should be doing to strengthen your content marketing strategyThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

Jump to original:

The four things you should be doing to strengthen your content marketing strategy – The Drum

Outreach raises $30 million pitching a tool sales teams can use to sell more and work less – TechCrunch

TechCrunchOutreach raises $30 million pitching a tool sales teams can use to sell more and work lessTechCrunchThe sales tech stack is being built as we speak, and it's happening in lockstep with the move from the one-to-many work of demand generation, to the one-to-one world of account-based sales and marketing. These trends are paving the way for the next …

Original source: 

Outreach raises $30 million pitching a tool sales teams can use to sell more and work less – TechCrunch

Chinese trio carve up a quarter of global smartphone sales in Q1: Gartner – TechCrunch

TechCrunchChinese trio carve up a quarter of global smartphone sales in Q1: GartnerTechCrunchThe global smartphone market grew 9.1 per cent in the first quarter of this year, according to Gartner's latest stats, and growth is being driven by a trio of Chinese device makers. Smartphone sales in the quarter totaled 380 million units, with China …and more »

Excerpt from:

Chinese trio carve up a quarter of global smartphone sales in Q1: Gartner – TechCrunch

Mavin Motion says it can improve app engagement by making marketers more timely – TechCrunch

TechCrunchMavin Motion says it can improve app engagement by making marketers more timelyTechCrunchAs mobile developers and publishers wrestle with how to keep users engaged with their apps, Mavin Motion co-founder and CEO Shailesh Nalawadi said it's time for new strategies. The startup started out by building engagement products for mobile apps in …

Source:

Mavin Motion says it can improve app engagement by making marketers more timely – TechCrunch

Snapchat is helping make QR codes cool again – Mashable

MashableSnapchat is helping make QR codes cool againMashableQR codes are dead, an internet marketing strategist wrote in AdAge in 2013. The murderer: "easier-to-use apps." And yet, four years later, that isn't the case. Apps have become even more prevalent and perhaps easier-to-use, but Facebook and Snapchat …and more »

From – 

Snapchat is helping make QR codes cool again – Mashable

Why Facebook and Snapchat are pushing QR codes in our faces – Mashable

MashableWhy Facebook and Snapchat are pushing QR codes in our facesMashableQR codes are dead, an internet marketing strategist wrote in AdAge in 2013. The murderer: "easier-to-use apps." And yet, four years later, that isn't the case. Apps have become even more prevalent and perhaps easier-to-use, but Facebook and Snapchat …and more »

Excerpt from – 

Why Facebook and Snapchat are pushing QR codes in our faces – Mashable