Adobe wants to bring its AI smarts to email marketing campaigns – TechCrunch

TechCrunchAdobe wants to bring its AI smarts to email marketing campaignsTechCrunchAdobe announced a number of new capabilities for its Adobe Campaign email marketing tools. Most of these are available now (better dashboards, new email templates, better support for multilingual campaigns), but the most interesting new features the …and more »

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Adobe wants to bring its AI smarts to email marketing campaigns – TechCrunch

Pivotal-VMware-Google forge container partnership – TechCrunch

Pivotal-VMware-Google forge container partnershipTechCrunchGoogle Cloud VP of product marketing Sam Ramji says when he was running the Cloud Foundry Foundation before coming to Google last year, he was already seeing Cloud Foundry as the easiest way to get containers into production, and they were …and more »

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Pivotal-VMware-Google forge container partnership – TechCrunch

Five steps to successful B2B influencer marketing – Econsultancy (blog)

Econsultancy (blog)Five steps to successful B2B influencer marketingEconsultancy (blog)This is a gold mine for B2B brands because when a company leverages an influencer's channels to authentically connect with audiences, the impact they bring can be much more effective than other marketing efforts. Why? For two key reasons; influencers …and more »

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Five steps to successful B2B influencer marketing – Econsultancy (blog)

10 tools for creating compelling content for social media – Marketing Land

Marketing Land10 tools for creating compelling content for social mediaMarketing LandOne thing that never seems to change about social media marketing is the need for something eye-catching. Marketers have argued over whether one-liners beat several paragraphs. We've talked about the importance of hashtags. But what also doesn't …

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10 tools for creating compelling content for social media – Marketing Land

Help name the UK Digital Marketing Individual of the Year with new look Digerati format – The Drum

The DrumHelp name the UK Digital Marketing Individual of the Year with new look Digerati formatThe DrumThe top figures of the UK digital marketing industry are once again being sought for the annual Digerati list compiled by The Drum. Each year, The Drum reveals the most influential figures in the UK digital marketing sector in order to highlight who is …

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Help name the UK Digital Marketing Individual of the Year with new look Digerati format – The Drum

Facebook says it’s removing accidental clicks from its ad network – TechCrunch

TechCrunchFacebook says it's removing accidental clicks from its ad networkTechCrunchSo Product Marketing Manager Brett Vogel said Facebook won't be charging for those clicks in its Audience Network (where Facebook runs ads in other apps), and those clicks won't be included in the metrics shared with advertisers and publishers …and more »

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Facebook says it’s removing accidental clicks from its ad network – TechCrunch