How to avoid the “Agency Measurement Paradox” and win client confidence – Marketing Land

Marketing LandHow to avoid the “Agency Measurement Paradox” and win client confidenceMarketing LandFor decades now, marketing executives have demanded better analytics and data to judge both the performance of their campaigns and their agency partners. Agencies are listening — but are they doing the right things? The ongoing drumbeat to prove ROI …

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How to avoid the “Agency Measurement Paradox” and win client confidence – Marketing Land

2017: The Year UX Found Its Conscience – Co.Design (blog)

Co.Design (blog)2017: The Year UX Found Its ConscienceCo.Design (blog)Finally, the optimists have a bit of evidence to point to, because in the last year, we've seen an influx of concepts and products, created by everyone from students to major design studios, that rethink the dark patterns to which we've all become …

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2017: The Year UX Found Its Conscience – Co.Design (blog)

Microsoft Office marketing director of search and social shares how not to hit the social ceiling – The Drum

The DrumMicrosoft Office marketing director of search and social shares how not to hit the social ceilingThe DrumSocial as a standalone discipline is not going to have a meaningful future, says Microsoft Office's marketing director of search and social, Paul Fabretti. In the run-up to his judging of The Drum Social Buzz Awards, Fabretti spoke openly about his …

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Microsoft Office marketing director of search and social shares how not to hit the social ceiling – The Drum

Dark social sharing means that you aren’t tracking 87% of content shares – The Drum

The DrumDark social sharing means that you aren't tracking 87% of content sharesThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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Dark social sharing means that you aren’t tracking 87% of content shares – The Drum

Clarity and transparency mean everything in digital marketing, says IAB Singapore’s Miranda Dimopoulos – The Drum

The DrumClarity and transparency mean everything in digital marketing, says IAB Singapore's Miranda DimopoulosThe DrumReminiscing on recent headlines about digital marketing may not always conjure up entirely positive memories, but among the doom and gloom there are some shining lights. The digital marketing industry is still seeing double-digit growth in many markets …

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Clarity and transparency mean everything in digital marketing, says IAB Singapore’s Miranda Dimopoulos – The Drum

The real swindlers are those making a reputation by trashing content – The Drum

The DrumThe real swindlers are those making a reputation by trashing contentThe DrumI sometimes come across opinions on content marketing that I disagree with – and that's often a good thing. Debate is healthy. It's important to hold content marketing strategies to account and ensure they are genuine strategies rather that just a case …

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The real swindlers are those making a reputation by trashing content – The Drum