Finding the triggers for a more effective marketing strategy – Columbia Daily Tribune

Finding the triggers for a more effective marketing strategyColumbia Daily TribuneAccording to Forrester Research, trigger based email marketing campaigns can generate four times more revenue and 18 times greater profits, but only about one third of businesses use it. Taking the time to implement a trigger marketing campaign for …

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Finding the triggers for a more effective marketing strategy – Columbia Daily Tribune

Why Cannes Lions Is a Showcase of Marketing’s Future – Adweek

AdweekWhy Cannes Lions Is a Showcase of Marketing's FutureAdweekWhen our marketing teams would lobby me with a business case to make time for Cannes (“Everyone's doing it!”), I was happy to point to a pre-scheduled family vacation as my excuse for bailing. To me, a CEO of a digital agency, a “celebration of …

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Why Cannes Lions Is a Showcase of Marketing’s Future – Adweek

10 Email Marketing Lessons We Can Learn From Presidential Candidates – Forbes

Forbes10 Email Marketing Lessons We Can Learn From Presidential CandidatesForbesWhen it comes to marketing, the successes of political campaigns are underrated. I'm not talking about the infamous ads of Hal Riney for Ronald Reagan's election efforts. I'm referring to today's presidential candidates, who are using some pretty …

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10 Email Marketing Lessons We Can Learn From Presidential Candidates – Forbes

Q&A: Pussy Riot on Cannes, Cause Marketing and What the … – Adweek

AdweekQ&A: Pussy Riot on Cannes, Cause Marketing and What the …AdweekCANNES, France—Banners stating “Patriarchy is Boring” and “No Riot No Pussy” were posted on the Lumiere stage at the Palais theater for Pussy Riot's colorful …and more »

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Q&A: Pussy Riot on Cannes, Cause Marketing and What the … – Adweek

Facebook expands its hate-fighting counterspeech initiative in Europe – TechCrunch

Facebook expands its hate-fighting counterspeech initiative in EuropeTechCrunchThe OCCI will commit financial and marketing support to UK NGOs working to counter online extremism, including the four listed above. Facebook said the aim is to bring together experts to develop best practice and tools for people to engage in counter …and more »

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Facebook expands its hate-fighting counterspeech initiative in Europe – TechCrunch

SAP Hybris CMO, Jamie Anderson on justifying marketing budgets and preparing for the digital transformation – The Drum

The DrumSAP Hybris CMO, Jamie Anderson on justifying marketing budgets and preparing for the digital transformationThe DrumData is the lifeblood of any company, and as modern marketers bury themselves in spreadsheets rather than Mad Men style cocktails, the reliance on data to glean insights is here to stay. Leveraging data thus allows SAP Hybris chief marketing officer …

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SAP Hybris CMO, Jamie Anderson on justifying marketing budgets and preparing for the digital transformation – The Drum