Piece of CAKE: Accelerize Touts Continued International Momentum – Mobile Marketing Watch

Mobile Marketing WatchPiece of CAKE: Accelerize Touts Continued International MomentumMobile Marketing WatchAhead of the weekend, MMW learned that Accelerize and its digital marketing software division CAKE achieved significant global expansion with more than 38% of overall revenue derived outside of the U.S., 20% of which is attributed to the Europe, the …

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Piece of CAKE: Accelerize Touts Continued International Momentum – Mobile Marketing Watch

Report – Governments could save $1 trillion globally through … – Diginomica

DiginomicaReport – Governments could save $1 trillion globally through …DiginomicaHowever, the McKinsey report highlights that there needs to be key enablers in place that have very little to do with technology.and more »

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Report – Governments could save $1 trillion globally through … – Diginomica

Report – Governments could save $1 trillion globally through digitization – Diginomica

DiginomicaReport – Governments could save $1 trillion globally through digitizationDiginomicaA new study released by McKinsey & Company looks broadly at the changing expectations of citizens and how governments are falling to meet demand, especially within the context of restricted public spending. However, McKinsey argues that if governments …

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Report – Governments could save $1 trillion globally through digitization – Diginomica

IDENTIFIED. The Customer Identity Conference, founded by Gigya, announces dynamic lineup of keynotes and speakers – Yahoo Finance

Yahoo FinanceIDENTIFIED. The Customer Identity Conference, founded by Gigya, announces dynamic lineup of keynotes and speakersYahoo FinanceFatemeh Khatibloo, a leading privacy analyst at Forrester Research, who will explain how the power of trust and respect for consumer privacy rights can deepen customer engagement. Patrick Salyer, chief executive officer of Gigya, … "Customer identity …and more »

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IDENTIFIED. The Customer Identity Conference, founded by Gigya, announces dynamic lineup of keynotes and speakers – Yahoo Finance

11 Marketing Lessons Learned from Hollywood – Business 2 Community

Business 2 Community11 Marketing Lessons Learned from HollywoodBusiness 2 CommunityAct-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer …. Time …

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11 Marketing Lessons Learned from Hollywood – Business 2 Community

‘Social media marketing’ is completely useless – but it could be a lot better – The Drum

The Drum'Social media marketing' is completely useless – but it could be a lot betterThe DrumThe Promotion Fix is a new, exclusive biweekly column for The Drum on integrated traditional and digital marketing written by former journalist and current marcom director and global marketing speaker Samuel Scott. Follow him @samueljscott.

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‘Social media marketing’ is completely useless – but it could be a lot better – The Drum