A complete guide to partnership marketing: Part one – Econsultancy (blog)

A complete guide to partnership marketing: Part oneEconsultancy (blog)Marketing as a subject comprises of everything from digital marketing to out-of-home advertising, including models such as McCarthy's Marketing Mix and Porter's Five Forces. All the while the idea of brand collaborations seems to have been lost within …and more »

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A complete guide to partnership marketing: Part one – Econsultancy (blog)

Check Out Clio’s Top Sports Marketing and Advertising Honorees, Including Mario Andretti – Adweek

AdweekCheck Out Clio's Top Sports Marketing and Advertising Honorees, Including Mario AndrettiAdweekTuesday night, Clio Sports, which honors creative excellence in sports marketing and advertising, held its annual awards show in New York, hosted by ESPN's Hannah Storm. Race car legend Mario Andretti was honored with the Stuart Scott Lifetime …

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Check Out Clio’s Top Sports Marketing and Advertising Honorees, Including Mario Andretti – Adweek

Check Out Clio’s Top Sports Marketing and Advertising Honorees … – Adweek

AdweekCheck Out Clio's Top Sports Marketing and Advertising Honorees …AdweekDove's “Dear Media” campaign encouraged the media to change the way they talk about female athletes. Dove. Share. By Christine Birkner. |…

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Check Out Clio’s Top Sports Marketing and Advertising Honorees … – Adweek

Piece of CAKE: Accelerize Touts Continued International Momentum – Mobile Marketing Watch

Mobile Marketing WatchPiece of CAKE: Accelerize Touts Continued International MomentumMobile Marketing WatchAhead of the weekend, MMW learned that Accelerize and its digital marketing software division CAKE achieved significant global expansion with more than 38% of overall revenue derived outside of the U.S., 20% of which is attributed to the Europe, the …

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Piece of CAKE: Accelerize Touts Continued International Momentum – Mobile Marketing Watch

Report – Governments could save $1 trillion globally through digitization – Diginomica

DiginomicaReport – Governments could save $1 trillion globally through digitizationDiginomicaA new study released by McKinsey & Company looks broadly at the changing expectations of citizens and how governments are falling to meet demand, especially within the context of restricted public spending. However, McKinsey argues that if governments …

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Report – Governments could save $1 trillion globally through digitization – Diginomica

Report – Governments could save $1 trillion globally through … – Diginomica

DiginomicaReport – Governments could save $1 trillion globally through …DiginomicaHowever, the McKinsey report highlights that there needs to be key enablers in place that have very little to do with technology.and more »

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Report – Governments could save $1 trillion globally through … – Diginomica