How Affiliate Networks Have Taken Affiliate Marketing Mainstream – Forbes

How Affiliate Networks Have Taken Affiliate Marketing MainstreamForbesFor better or worse, being in the digital advertising business often means getting caught up in the minutiae of A/B testing, on-page adjustments and KPI monitoring. Our clients don't have this problem — at least, not when it comes to internet …

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How Affiliate Networks Have Taken Affiliate Marketing Mainstream – Forbes

Analytics demystified, part II: Metrics, PIs and KPIs – Econsultancy (blog)

Analytics demystified, part II: Metrics, PIs and KPIsEconsultancy (blog)In fact, our ability to measure results accurately is a distinguishing feature of digital marketing. That is, because we can capture more data, we are expected to deliver more data analysis typically through reports. In Econsultancy's recent survey on …

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Analytics demystified, part II: Metrics, PIs and KPIs – Econsultancy (blog)

Boost Success by Determining Content Marketing KPIs – Business 2 Community

Boost Success by Determining Content Marketing KPIsBusiness 2 CommunityAre you focused on boosting lead generation, nurturing leads toward sales and strengthening customer loyalty? These are all goals related to improving your customer experience—from converting visitors to moving prospects through the sales funnel to …

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Boost Success by Determining Content Marketing KPIs – Business 2 Community

Blinded by data: 5 ways to deal with data overload – Marketing Land

Marketing LandBlinded by data: 5 ways to deal with data overloadMarketing Land… expectations on CMOs continue to escalate, according to the latest editions of both Gartner's CMO Spend Survey and the CMO Survey, a biannual study commissioned by the American Marketing Association, Deloitte and Duke's Fuqua School of Business.Operational Data Gaps Compromise Customer ExperienceSYS-CON Media (press release)all 4 news articles »

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Blinded by data: 5 ways to deal with data overload – Marketing Land