Accenture adds creative marketing expertise via Wire Stone acquisition – The Drum

The DrumAccenture adds creative marketing expertise via Wire Stone acquisitionThe DrumEchoing these sentiments Dan Lynch, CEO of Wire Stone, added: “By bringing our creative and digital marketing talent and expertise together with Accenture Interactive, we are now able to deliver end-to-end solutions for clients utilizing their deep …

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Accenture adds creative marketing expertise via Wire Stone acquisition – The Drum

Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’ – MarTech Today

MarTech TodayInfluencer marketing and ad tech collide: 'It's hard to make people programmatic'MarTech TodayThat may sound surprising given the two biggest trends in influencer marketing: the rise of micro-influencers and the ad-tech-ification of influencer campaigns. There have never been more influencers available to brands or more ways that a brand or …and more »

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Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’ – MarTech Today

The future of AI marketing applications in retail – MarTech Today

MarTech TodayThe future of AI marketing applications in retailMarTech TodayThe world has watched Amazon go from bookseller to voice-activated, product-recommending, Internet of Things behemoth over the last 15 years, and — for many reasons — e-commerce has been an area of great AI adoption, particularly in marketing.

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The future of AI marketing applications in retail – MarTech Today

3 Reasons Why It’s Crucial for Brands to Introduce Machine Learning Into Their Marketing – Adweek

Adweek3 Reasons Why It's Crucial for Brands to Introduce Machine Learning Into Their MarketingAdweekEssentially, AI leverages machine learning to maximize the effectiveness of marketing efforts by predicting the best next customer interaction based on what it has learned through previous interactions. The more data AI has to work with, the better job …and more »

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3 Reasons Why It’s Crucial for Brands to Introduce Machine Learning Into Their Marketing – Adweek

Now Trending: AI Washing – Datanami

Now Trending: AI WashingDatanami… AI vendor or claim to use AI in their products, Gartner says. “Many technology vendors are now 'AI washing' by applying the AI label a little too indiscriminately,” the analyst firm says. “Use the term 'AI' wisely in your sales and marketing …

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Now Trending: AI Washing – Datanami

The B2B buyer’s journey – what we’ve learned, and what we’re missing – Diginomica

DiginomicaThe B2B buyer's journey – what we've learned, and what we're missingDiginomicaEven I will concede: making a difference to decision makers – as opposed to contributing to the insufferable marketing noise – is a goal worthy of study. Since you last heard from me on this, I've scoured through Forrester and Gartner; I've been plied …and more »

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The B2B buyer’s journey – what we’ve learned, and what we’re missing – Diginomica