Research: Three ways leading marketers are using measurement to grow – Econsultancy (blog)

Research: Three ways leading marketers are using measurement to growEconsultancy (blog)To gain a perspective on where marketing is today and where it's headed, respondents have been divided into two groups (leaders vs. the mainstream) based on performance. Leading companies significantly exceeded their top 2016 business goal and …

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Research: Three ways leading marketers are using measurement to grow – Econsultancy (blog)

How Affiliate Networks Have Taken Affiliate Marketing Mainstream – Forbes

How Affiliate Networks Have Taken Affiliate Marketing MainstreamForbesFor better or worse, being in the digital advertising business often means getting caught up in the minutiae of A/B testing, on-page adjustments and KPI monitoring. Our clients don't have this problem — at least, not when it comes to internet …

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How Affiliate Networks Have Taken Affiliate Marketing Mainstream – Forbes

Virtual Reality Leads Marketers Down a Tricky Path – New York Times

New York TimesVirtual Reality Leads Marketers Down a Tricky PathNew York TimesAs the hype around virtual reality pushes its way into the mainstream, big brands are increasingly looking for ways to incorporate it into their marketing. Yet there are also pitfalls — from cost to tepid audience reaction — that … Virtual reality …

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Virtual Reality Leads Marketers Down a Tricky Path – New York Times

‘Alexa, What Are The Four Biggest Challenges To Voice Control Technology Hitting The Mainstream?’ – Huffington Post UK

Huffington Post UK'Alexa, What Are The Four Biggest Challenges To Voice Control Technology Hitting The Mainstream?'Huffington Post UKBoth of these challenges can be overcome by focusing user experience design efforts on core tasks. Doing the basics well will help users scale that learning curve, increasing their confidence in voice control services as the process is clear and the …and more »

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‘Alexa, What Are The Four Biggest Challenges To Voice Control Technology Hitting The Mainstream?’ – Huffington Post UK

Affiliate marketing offers alternative to crowded content marketplace: Forrester – Luxury Daily

Luxury DailyAffiliate marketing offers alternative to crowded content marketplace: ForresterLuxury Daily“Networks Help Drive Affiliate Marketing Into The Mainstream” relied on survey data from 302 decision-makers at U.S. advertisers and publishers, with 151 coming from advertisers and the other half from publishers. … Marketers' failure to accurately …

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Affiliate marketing offers alternative to crowded content marketplace: Forrester – Luxury Daily