Finding the triggers for a more effective marketing strategy – Columbia Daily Tribune

Finding the triggers for a more effective marketing strategyColumbia Daily TribuneAccording to Forrester Research, trigger based email marketing campaigns can generate four times more revenue and 18 times greater profits, but only about one third of businesses use it. Taking the time to implement a trigger marketing campaign for …

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Finding the triggers for a more effective marketing strategy – Columbia Daily Tribune

An email personalisation planning template (with brand examples) – Econsultancy (blog)

An email personalisation planning template (with brand examples)Econsultancy (blog)I'm excited to see the future of email marketing unfold because I believe ROI will increase once we embrace the idea of making email all about the customer. We can do this through advanced personalisation tactics and lifecycle marketing programmes, and …

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An email personalisation planning template (with brand examples) – Econsultancy (blog)

Why Live Events Should Be At The Center Of Your Marketing Strategy – Business 2 Community

Business 2 CommunityWhy Live Events Should Be At The Center Of Your Marketing StrategyBusiness 2 CommunityIn the 1960s and '70s, marketers at B2B companies invested heavily in traditional advertising to generate awareness and ultimately gain customers. In the early '90s and the late '00s, businesses began building strong online footprints through email …and more »

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Why Live Events Should Be At The Center Of Your Marketing Strategy – Business 2 Community

What McDonald’s Olympic exit says about the future of marketing around the Games – The Drum

The DrumWhat McDonald's Olympic exit says about the future of marketing around the GamesThe DrumLife was very different in 1976, when McDonald's first sponsored the Olympics: Britain suffered a heatwave, there was a row about Europe and the hit film of the year was All The President's Men, an expose of dark deeds in the White House. Since the …and more »

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What McDonald’s Olympic exit says about the future of marketing around the Games – The Drum

A complete guide to partnership marketing: Part one | Econsultancy – Econsultancy (blog)

A complete guide to partnership marketing: Part one | EconsultancyEconsultancy (blog)Marketing as a subject comprises of everything from digital marketing to out-of-home advertising, including models such as McCarthy's Marketing Mix and …and more »

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A complete guide to partnership marketing: Part one | Econsultancy – Econsultancy (blog)

Amazon Still Leads Cloud Rankings, But Competition Is Coming On Strong – Fortune

FortuneAmazon Still Leads Cloud Rankings, But Competition Is Coming On StrongFortuneWhen it comes to major cloud providers, there are three top contenders—and then everyone else. That was reflected once again in market research firm Gartner 's latest annual scorecard of the top public cloud providers that showed Amazon Web Services, …and more »

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Amazon Still Leads Cloud Rankings, But Competition Is Coming On Strong – Fortune