Site optimization or traffic optimization: Which delivers better results? – Search Engine Land

Search Engine LandSite optimization or traffic optimization: Which delivers better results?Search Engine LandBut, to get a little perspective on how traffic optimization and site optimization can affect your marketing campaigns, let's take a page out of Einstein's book and run a little thought experiment. Since this is Search Engine Land, let's imagine that …

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Site optimization or traffic optimization: Which delivers better results? – Search Engine Land

ironSource Launches Industry-First Ad LTV Prediction Tool – Mobile Marketing Watch

Mobile Marketing WatchironSource Launches Industry-First Ad LTV Prediction ToolMobile Marketing WatchLeading mobile monetization and marketing company ironSource has just announced the launch of Ad LTV Prediction, a feature which enables developers to quantify the ad-based revenue generated by their users. The feature is available to developers …

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ironSource Launches Industry-First Ad LTV Prediction Tool – Mobile Marketing Watch

B2B Content Marketing: 12 Master Tips That You Need to Know – Business 2 Community

Business 2 CommunityB2B Content Marketing: 12 Master Tips That You Need to KnowBusiness 2 CommunityThe person who reads your content or talks with your sales team may be just one link in the chain of people making the final decision. How does this change your content … But if your sole goal is bottom-of-the-funnel content, then your funnel has …and more »

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B2B Content Marketing: 12 Master Tips That You Need to Know – Business 2 Community

Is marketing enough to tackle gender inequality? – The Drum

Is marketing enough to tackle gender inequality?The DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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Is marketing enough to tackle gender inequality? – The Drum

AI washing muddies the artificial intelligence products market – TechTarget

AI washing muddies the artificial intelligence products marketTechTargetAI mischaracterization is one of the three major problems in the AI market, as highlighted by Gartner recently. More than 1,000 vendors with applications and platforms describe themselves as artificial intelligence products vendors, or say they employ …

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AI washing muddies the artificial intelligence products market – TechTarget

Momentous Entertainment Group Touts Acquisition of Mobile Ad Network – Mobile Marketing Watch

Mobile Marketing WatchMomentous Entertainment Group Touts Acquisition of Mobile Ad NetworkMobile Marketing Watch“What makes Blackfox an extraordinary purchase is at the heart of this company is its strength in digital marketing,” a media release concludes. “This acquisition will heavily fuel our advertising campaigns for our current and future portfolio of …

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Momentous Entertainment Group Touts Acquisition of Mobile Ad Network – Mobile Marketing Watch