Base Named a Visionary in 2017 Gartner Magic Quadrant for Sales Force Automation – MarTech Series

MarTech SeriesBase Named a Visionary in 2017 Gartner Magic Quadrant for Sales Force AutomationMarTech SeriesBase, the all-in-one sales platform,has been included in Gartner's July 2017 Magic Quadrant for Sales Force Automation (SFA) as a Visionary. While there are more than 70 vendors in the SFA market, Base is proud to be one of the 16 recognized in this …EasyVista Improves its Position in the 2017 Gartner Magic Quadrant for IT Service Management ToolsBusiness Wire (press release)all 4 news articles »

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Base Named a Visionary in 2017 Gartner Magic Quadrant for Sales Force Automation – MarTech Series

Provo Baskin-Robbins changes ownership; MaritzCX earns top ranking; Sorenson Media expands; Irontown partners … – Daily Herald

Daily HeraldProvo Baskin-Robbins changes ownership; MaritzCX earns top ranking; Sorenson Media expands; Irontown partners …Daily HeraldIn addition to the American Marketing Association Gold Report, both Forrester and Gartner included MaritzCX's Platform in two different reports in the past 12 months. Platforms were evaluated on performance supporting customer listening, interpreting, …

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Provo Baskin-Robbins changes ownership; MaritzCX earns top ranking; Sorenson Media expands; Irontown partners … – Daily Herald

Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores – Marketing Land

Marketing LandFacebook tests targeting ads to people who visited brands' brick-and-mortar storesMarketing LandBy letting brands create Custom Audiences of store visitors, Facebook ramps up its play for retailers' holiday budgets — and the pressure on Snapchat. Tim Peterson on August 11, 2017 at 9:02 am. More. Over the past couple of years, Facebook has rolled …and more »

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Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores – Marketing Land

Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’ – MarTech Today

MarTech TodayInfluencer marketing and ad tech collide: 'It's hard to make people programmatic'MarTech TodayThat may sound surprising given the two biggest trends in influencer marketing: the rise of micro-influencers and the ad-tech-ification of influencer campaigns. There have never been more influencers available to brands or more ways that a brand or …and more »

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Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’ – MarTech Today

Why internalising your marketing function is probably a bad idea – The Drum

The DrumWhy internalising your marketing function is probably a bad ideaThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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Why internalising your marketing function is probably a bad idea – The Drum

The real swindlers are those making a reputation by trashing content – The Drum

The DrumThe real swindlers are those making a reputation by trashing contentThe DrumI sometimes come across opinions on content marketing that I disagree with – and that's often a good thing. Debate is healthy. It's important to hold content marketing strategies to account and ensure they are genuine strategies rather that just a case …

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The real swindlers are those making a reputation by trashing content – The Drum