New Mobile Marketing Fraud Solution Introduced – Pipeline Magazine (press release)

MarTech AdvisorNew Mobile Marketing Fraud Solution IntroducedPipeline Magazine (press release)Estimated by Forrester Research to reach $10.9B in wasted spend by 2021, ad fraud jeopardizes both marketing efforts and ad network performance. Until now, these two sides have remained isolated, each forced to cobble together slivers of data from …TUNE Announces New Fraud Prevention Solution – MarTech AdvisorMarTech Advisorall 2 news articles »

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New Mobile Marketing Fraud Solution Introduced – Pipeline Magazine (press release)

Global retailer Figleaves chooses Adestra as marketing technology provider to make campaigns more customer-centric – Econsultancy (press release)…

Global retailer Figleaves chooses Adestra as marketing technology provider to make campaigns more customer-centricEconsultancy (press release) (blog)Figleaves, a JD Williams and Company brand, has selected global MarTech provider, Adestra, to strengthen its data integrations and fuel its customer-centric communications as part of adopting a First-Person Marketing approach. The company is an online …

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Global retailer Figleaves chooses Adestra as marketing technology provider to make campaigns more customer-centric – Econsultancy (press release)…

The value of an in-house SEO – Search Engine Land

Search Engine LandThe value of an in-house SEOSearch Engine LandOver the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web development. At the same time, a wide range of organizations are now running full force on to the web; yet they often fail to consider the …and more »

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The value of an in-house SEO – Search Engine Land

Verve Touts Strengthening of Hyper-Targeted Audience Segmentation – Mobile Marketing Watch

Mobile Marketing WatchVerve Touts Strengthening of Hyper-Targeted Audience SegmentationMobile Marketing WatchBig news from Verve this week. The global powerhouse in location powered mobile marketing has just announced its acquisition of German push marketing specialists matchinguu GmbH. The purchase, we're told, accelerates the company's expansion across …

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Verve Touts Strengthening of Hyper-Targeted Audience Segmentation – Mobile Marketing Watch

FireMon Brings Intelligent Security Management to the Gartner Security & Risk Management Summit – EconoTimes

FireMon Brings Intelligent Security Management to the Gartner Security & Risk Management SummitEconoTimes“The complexity of security infrastructure is multiplying and the severity of cyber threats increasing, and traditional security measures are not keeping up,” said Michael Callahan, Chief Marketing Officer at FireMon. “The approach has to change, and …and more »

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FireMon Brings Intelligent Security Management to the Gartner Security & Risk Management Summit – EconoTimes