How Social Media Influencers Helped Turn NYX And Becca Into Multimillion-Dollar Cosmetics Brands – Forbes

ForbesHow Social Media Influencers Helped Turn NYX And Becca Into Multimillion-Dollar Cosmetics BrandsForbesThis week, I had a chance to speak with Brit McCorquodale, Head of Marketing and Communications, and Christina Grammenos, General Manager, of Tribe Dynamics, an industry leader in measuring social influencer engagement, particularly in beauty.

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How Social Media Influencers Helped Turn NYX And Becca Into Multimillion-Dollar Cosmetics Brands – Forbes

It’s Time for Marketers to Think Deeply About Text Messaging and Leverage Its Full Capabilities – Mobile Marketing Watch

Mobile Marketing WatchIt's Time for Marketers to Think Deeply About Text Messaging and Leverage Its Full CapabilitiesMobile Marketing WatchThe following is a guest contributed post from Brandon Brodie, Mobile Engagement Expert and Program Manager at SmartStory. According to Gartner, text messaging, also known as SMS, has open rates as high as 98% and response rates as high as 45%.

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It’s Time for Marketers to Think Deeply About Text Messaging and Leverage Its Full Capabilities – Mobile Marketing Watch

7 steps to help you prepare for a marketing cloud/email service provider transition – Marketing Land

Marketing Land7 steps to help you prepare for a marketing cloud/email service provider transitionMarketing Land7 steps to help you prepare for a marketing cloud/email service provider transition. Is the prospect of moving to a new cloud or email service provider daunting? Columnist Jose Cebrian shares tips to help you prepare for and implement the new …

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7 steps to help you prepare for a marketing cloud/email service provider transition – Marketing Land

Marketing’s metrics problem is still a long way from being solved – Marketing Dive

Marketing's metrics problem is still a long way from being solvedMarketing DiveIn April, Forrester Research put out a report that found U.S. marketers wasted up to $7.4 billion in spend on low-quality display ads in 2016, largely stemming from a lack of transparency in the media supply chain; out of that total, 56% of ad dollars …

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Marketing’s metrics problem is still a long way from being solved – Marketing Dive

A day in the life of… Digital Marketing Manager for Good Energy – Econsultancy (blog)

A day in the life of… Digital Marketing Manager for Good EnergyEconsultancy (blog)Adam Johnstone is digital marketing manager at Good Energy, a UK-based renewable energy supplier. Here he explains what a typical working day looks like for him. If you are looking for a role within the realm of digital marketing, or are looking for a …

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A day in the life of… Digital Marketing Manager for Good Energy – Econsultancy (blog)

MMA Announces Mobile Marketing Leadership Forum Speakers – Mobile Marketing Watch

Mobile Marketing WatchMMA Announces Mobile Marketing Leadership Forum SpeakersMobile Marketing WatchNews: The Mobile Marketing Association (MMA) today announced marketing leaders from brands including Budweiser, The Coca-Cola Company, Hallmark, Samsung and Twitter are among the industry thought leaders who will share insights at the Mobile …

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MMA Announces Mobile Marketing Leadership Forum Speakers – Mobile Marketing Watch