Oliver diversifies with introduction of specialist healthcare arm – The Drum

The DrumOliver diversifies with introduction of specialist healthcare armThe DrumIn-house agency specialist Oliver has introduced a specialist healthcare arm through which it will offer strategic medical marketing services to healthcare brands. Oliver Healthcare will be led by managing director David Sawyer alongside customer …

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Oliver diversifies with introduction of specialist healthcare arm – The Drum

The most joyful digital news stories from the last week – Econsultancy (blog)

Econsultancy (blog)The most joyful digital news stories from the last weekEconsultancy (blog)Call it a guilty conscious, perhaps. Whatever my stance on ASMR (and who could deny the appeal of George Hamilton dressed as Colonel Sanders), I'm a big fan of Ikea's marketing, including this left-of-field approach to a product showcase video.

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The most joyful digital news stories from the last week – Econsultancy (blog)

London buy-to-let investors look north to Manchester – Financial Times

Financial TimesLondon buy-to-let investors look north to ManchesterFinancial TimesJohn Eastgate, sales and marketing director at buy-to-let lender One Savings Bank, said: “I wouldn't be surprised if Manchester moved ahead of London because in the short term there is still going to be negative sentiment around London. The yield and …

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London buy-to-let investors look north to Manchester – Financial Times

Sports marketing needs to be more than just cool content, stars and flashy ads – The Drum

The DrumSports marketing needs to be more than just cool content, stars and flashy adsThe DrumTo delve into the trends, The Drum last week Thursday (3 August) hosted a sports marketing panel to dig into the trends shaping the future of the industry, among which we launched eSports: Football Rebooted, our eSports investigation documentary.

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Sports marketing needs to be more than just cool content, stars and flashy ads – The Drum

GDPR: Six examples of privacy notice UX that may need improvement – Econsultancy (blog)

GDPR: Six examples of privacy notice UX that may need improvementEconsultancy (blog)Though social media is well-known as a place to vent, rather disgruntled tweets from users who object to the above precondition and are fed up with receiving marketing from Manchester Airport perhaps hint at a lack of balance in this example. Something …and more »

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GDPR: Six examples of privacy notice UX that may need improvement – Econsultancy (blog)

The best APAC digital marketing stats from June 2017 – Econsultancy (blog)

The best APAC digital marketing stats from June 2017Econsultancy (blog)Better late than never, here's your roundup of all the best digital marketing stats from Asia-Pacific in June 2017. Topics include misconceptions of adland, mobile video in India, ecommerce in Malaysia, and VR in China.

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The best APAC digital marketing stats from June 2017 – Econsultancy (blog)