Fruitful changes at the top for Hull-based creative marketing agency Strawberry – The Drum

The DrumFruitful changes at the top for Hull-based creative marketing agency StrawberryThe DrumHull-based creative marketing agency, Strawberry, has announced its founder, Jonathan Leafe, will be taking up the post of chairman from May 2017. His role of managing director is to be filled by current directors, James Greenwood and Dominic Love, who …

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Fruitful changes at the top for Hull-based creative marketing agency Strawberry – The Drum

Amazon is giving an entire town free prime membership because marketing is out of control – Mashable

MashableAmazon is giving an entire town free prime membership because marketing is out of controlMashableAmazon is ready to celebrate the streaming debut of its very own Oscar-winning film Manchester by the Sea in true Amazon fashion — through self-promotion. This week, before the movie launches on Prime Video May 5, the company is giving residents of …

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Amazon is giving an entire town free prime membership because marketing is out of control – Mashable

Degree 53 gives casino lobbies the once over – Totally Gaming (press release) (registration) (blog)

Totally Gaming (press release) (registration) (blog)Degree 53 gives casino lobbies the once overTotally Gaming (press release) (registration) (blog)Jade Sahota, head of design at Degree 53, says the aim of the report was not necessarily to provide a worst or best list, but to attempt to delineate what exactly constitutes best practice in online casino UX and design. “Our main goal was to increase …

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Degree 53 gives casino lobbies the once over – Totally Gaming (press release) (registration) (blog)

4 steps to ROI-positive marketing attribution in 90 days – Marketing Land

Marketing Land4 steps to ROI-positive marketing attribution in 90 daysMarketing LandFrom the marketing practitioner to the CMO, it needs to be clear early on what the platform is doing, and why it's doing it; marketers also need to demonstrate that the system is working and has everything required to keep working. Tactically, it's …

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4 steps to ROI-positive marketing attribution in 90 days – Marketing Land

The Movie Marketing Blog: The three kinds of stories nominated for 2016’s Best Picture – The Drum

The DrumThe Movie Marketing Blog: The three kinds of stories nominated for 2016's Best PictureThe DrumWe're just a few days away from the 2017 Academy Awards ceremony and the speculation is rampant. Will La La Land dominate? Will #oscarssowhite become a thing of the past with big wins for movies like Moonlight or Hidden Figures? It will all come to a …and more »

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The Movie Marketing Blog: The three kinds of stories nominated for 2016’s Best Picture – The Drum

Amazon and Netflix did something extraordinary at Sundance – Mashable

MashableAmazon and Netflix did something extraordinary at SundanceMashable"We've always felt aligned to the goals of the Sundance Film Festival because at its core — both the Festival and YouTube celebrate the independent creator," YouTube Chief Marketing Officer Danielle Tiedt told Mashable ahead of the festival. "By …and more »

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Amazon and Netflix did something extraordinary at Sundance – Mashable