The Startup Essential No One Talks About: Consumer Market Research – Forbes

ForbesThe Startup Essential No One Talks About: Consumer Market ResearchForbesEvery marketer knows that customer insights should form the foundation of their product and marketing plans. Yet when I talk to marketing leaders at startups, they tend to balk at the idea of devising and executing thorough market research plans given …

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The Startup Essential No One Talks About: Consumer Market Research – Forbes

There’s No Slowing Global Smartphone Growth – Mobile Marketing Watch

Mobile Marketing WatchThere's No Slowing Global Smartphone GrowthMobile Marketing WatchAccording to a new report summary from MAW, the global smartphone market is now expected to witness substantial growth over the forecast period owing to advancements in the electronic, telecommunication, and m-Commerce industry as well as the …

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There’s No Slowing Global Smartphone Growth – Mobile Marketing Watch

Automation and the New Frontiers of Market Research – Mobile Marketing Watch

Mobile Marketing WatchAutomation and the New Frontiers of Market ResearchMobile Marketing WatchThe following is a guest contributed post by Wale Omiyale, SVP of Market Research at Confirmit Market Research, like the rest of the global economy, is reinventing itself. End users are more demanding than ever; they need faster, cheaper and more …

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Automation and the New Frontiers of Market Research – Mobile Marketing Watch

Aviva’s Jan Gooding named president of Market Research Society – The Drum

The DrumAviva's Jan Gooding named president of Market Research SocietyThe DrumAviva's global inclusion officer Jan Gooding has been named the next president of the Market Research Society (MRS), taking over from Dame Dianne Thompson. Gooding has served at Aviva since 2008 when she joined as marketing operations director …and more »

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Aviva’s Jan Gooding named president of Market Research Society – The Drum

Can Crowdsourcing Help to Break Down the Biggest Obstacle in Market Research? – Business 2 Community

Business 2 CommunityCan Crowdsourcing Help to Break Down the Biggest Obstacle in Market Research?Business 2 CommunityRather than market research being done in a siloed fashion by a small, specialized team, crowdsourced ideation can be executed by, and integrated into a wide variety of business functions including innovation, marketing, R&D and product development.

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Can Crowdsourcing Help to Break Down the Biggest Obstacle in Market Research? – Business 2 Community

Consumer confidence enjoys summer bounce post-Brexit – The Drum

The DrumConsumer confidence enjoys summer bounce post-BrexitThe DrumA survey of consumer confidence has indicated that consumer sentiment has resumed an upward tack following a dip in the immediate aftermath of Britain's vote to leave the European Union. Figures collated by market research firm GfK showed consumer …and more »

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Consumer confidence enjoys summer bounce post-Brexit – The Drum