Is The War on Global Digital Ad Fraud Winnable? – Mobile Marketing Watch

Mobile Marketing WatchIs The War on Global Digital Ad Fraud Winnable?Mobile Marketing WatchAccording to the findings of an eye opening new report, advertisers are making gains in the war against bot fraud. They do, however, still face challenges in combating this ongoing threat to accountability in the digital advertising ecosystem. That's …and more »

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Is The War on Global Digital Ad Fraud Winnable? – Mobile Marketing Watch

Is The War on Global Digital Ad Fraud Winnable? – Mobile Marketing … – Mobile Marketing Watch

Mobile Marketing WatchIs The War on Global Digital Ad Fraud Winnable? – Mobile Marketing …Mobile Marketing WatchAccording to the findings of an eye opening new report, advertisers are making gains in the war against bot fraud. They do, however, still face challenges in …and more »

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Is The War on Global Digital Ad Fraud Winnable? – Mobile Marketing … – Mobile Marketing Watch

A Menacing Black Hole Embodies Marketers’ Greatest Fears in the Latest MailChimp Campaign – Adweek

AdweekA Menacing Black Hole Embodies Marketers' Greatest Fears in the Latest MailChimp CampaignAdweekMore specifically, MailChimp promises to help reduce what its own consumers have called “the black hole of uncertainty” that shadows every decision they make when marketing their own businesses. In a series of spots that debuted today, the role of that …

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A Menacing Black Hole Embodies Marketers’ Greatest Fears in the Latest MailChimp Campaign – Adweek

Four Ways Marketers Promote Places Using Digital Tools – Forbes

ForbesFour Ways Marketers Promote Places Using Digital ToolsForbesDiscovering places of all sizes has gotten easier in the last 20 years. When I was a kid, the best way to learn about or stumble upon a new place was through one of three mediums: a serendipitous encounter on an unpredictable road trip, a friend …

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Four Ways Marketers Promote Places Using Digital Tools – Forbes

Measuring marketing’s impact on pipeline and revenue are key … – The Drum

The DrumMeasuring marketing's impact on pipeline and revenue are key …The DrumMeasurement patterns in a marketing campaign have emerged as a top priority for B2B marketers, and one of the biggest challenges, according to a recent …and more »

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Measuring marketing’s impact on pipeline and revenue are key … – The Drum

Five Lessons for All Marketers From the Departure of Coke’s CMO – MarketingProfs.com (subscription)

MarketingProfs.com (subscription)Five Lessons for All Marketers From the Departure of Coke's CMOMarketingProfs.com (subscription)Coke isn't the only example of an organization looking to put Marketing on the chopping block. Some 30% of CEOs might fire their CMO in 2017, according to Forrester Research, for lacking the skills necessary to pull off digital business transformation.

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Five Lessons for All Marketers From the Departure of Coke’s CMO – MarketingProfs.com (subscription)