What Google and Salesforce’s Shared Data Play Means for Marketers – Adweek

AdweekWhat Google and Salesforce's Shared Data Play Means for MarketersAdweekOn Monday, Salesforce and Google announced they are pooling data and cloud resources together, letting marketers view stats from both platforms within Salesforce Marketing Cloud and Google Analytics dashboards. According to Google, this is the first …Kroger is using Google and Microsoft clouds to avoid paying AmazonCNBCall 23 news articles »

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What Google and Salesforce’s Shared Data Play Means for Marketers – Adweek

Machines + Marketers: TBWA, IBM, Google, Unilever and more on how AI will impact marketing talent – The Drum

The DrumMachines + Marketers: TBWA, IBM, Google, Unilever and more on how AI will impact marketing talentThe DrumOn the subject on whether AI has changed roles of marketers in the industry, Sam Ahmed, global head of digital and retail marketing at Standard Chartered felt that AI saved marketing as an industry in 2010 because marketing was on its death bed as …and more »

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Machines + Marketers: TBWA, IBM, Google, Unilever and more on how AI will impact marketing talent – The Drum

Five Deadly Online Marketing Mistakes That Even Experienced Marketers Make – Forbes

Five Deadly Online Marketing Mistakes That Even Experienced Marketers MakeForbesMy introduction to marketing was through a man named Richard, who freely shared his knowledge as a volunteer teacher. While a lot of people came to his classes, many of them dropped out with time. They repeatedly made the same mistakes. Sadly, these …

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Five Deadly Online Marketing Mistakes That Even Experienced Marketers Make – Forbes

One Killer Sales Secret For Online Marketers – Forbes

One Killer Sales Secret For Online MarketersForbesI later started to inquire with a couple of marketing companies for help, but I didn't feel that I could afford them because I had run out of money — again. However, I noticed something from those inquiries. These marketing firms had hired commission …

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One Killer Sales Secret For Online Marketers – Forbes

Adobe Advertising Cloud Brings Marketers ‘Flexibility and Convenience’ with New Mobile App – Mobile Marketing Watch

Mobile Marketing WatchAdobe Advertising Cloud Brings Marketers 'Flexibility and Convenience' with New Mobile AppMobile Marketing WatchAs advertisers shift to buying a majority of digital advertising through automated software, advertising technology tools are frequently stuck in the desktop computer era, leaving media traders few options for managing campaigns when outside of the …and more »

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Adobe Advertising Cloud Brings Marketers ‘Flexibility and Convenience’ with New Mobile App – Mobile Marketing Watch

Zaius Study Reveals 40% Retail Marketers are Overlooking Omnichannel This Holiday Season – MarTech Series

MarTech SeriesZaius Study Reveals 40% Retail Marketers are Overlooking Omnichannel This Holiday SeasonMarTech SeriesZaius, the leading B2C CRM that delivers real-time, cross-channel marketing automation and attribution built on a single customer view, announced the release of its 2017 Holiday Marketing Report, highlighting what's on hundreds of retail marketers …and more »

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Zaius Study Reveals 40% Retail Marketers are Overlooking Omnichannel This Holiday Season – MarTech Series