Why Most Marketers Should Care About Virtual and Augmented Reality – MarketingProfs.com (subscription)

MarketingProfs.com (subscription)Why Most Marketers Should Care About Virtual and Augmented RealityMarketingProfs.com (subscription)For many, virtual reality still feels like an out-of-reach experience. Only 8% of the US population has tried immersive VR. Throw in concerns about how your body would react to prolonged use, the considerable expense involved in both creating and …and more »

View article: 

Why Most Marketers Should Care About Virtual and Augmented Reality – MarketingProfs.com (subscription)

Failing to Manage Content as an Asset Puts Personalisation Out of Reach of Most Marketers – Which-50 (blog)

Failing to Manage Content as an Asset Puts Personalisation Out of Reach of Most MarketersWhich-50 (blog)That said, Gartner research shows that many enterprise brands ($500M+ revenue) don't even have the tools to do so. 60 per cent of enterprise B2B marketers are using a DAM but only 23 per cent are actively using a content marketing platform to support …

See original:  

Failing to Manage Content as an Asset Puts Personalisation Out of Reach of Most Marketers – Which-50 (blog)

Facebook focuses on growth marketing in global B2B campaign – The Drum

The DrumFacebook focuses on growth marketing in global B2B campaignThe DrumFacebook has commenced its first global B2B campaign focused on growth marketing. The goal of the campaign is to help performance marketers evolve their growth strategies on Facebook, to best meet the demands and expectations of consumers in a …and more »

Read the article: 

Facebook focuses on growth marketing in global B2B campaign – The Drum

B2B marketers must begin thinking of influencers as being outside of the C-suite – The Drum

The DrumB2B marketers must begin thinking of influencers as being outside of the C-suiteThe DrumAs B2B marketing professionals continue to see a growing difference between market researchers and those that are the in-demand marketing personas that organizations are trying to acquire, it would behoove B2B marketers to gain a deeper insight into …and more »

Original post:  

B2B marketers must begin thinking of influencers as being outside of the C-suite – The Drum

The Year in Ad Fraud (So Far) – Which-50 (blog)

Which-50 (blog)The Year in Ad Fraud (So Far)Which-50 (blog)(Another high point in May was the annual Gartner Digital Marketing Conference, where my esteemed colleague, Andrew Frank, delivered a fantastic presentation, Crooked Scales: What Marketers Need to Know About Media Metrics, which provides a …

Visit site: 

The Year in Ad Fraud (So Far) – Which-50 (blog)

Entering creative awards is sanity not vanity – The Drum

The DrumEntering creative awards is sanity not vanityThe DrumAlong with death and taxes, life's other two certainties are that consumers never admit to being influenced by advertising, and marketing directors are never influenced by 'cold calls'. It must be true. The research says so. Yet we know for a fact that …

More – 

Entering creative awards is sanity not vanity – The Drum