How a degree in theology led to a career in marketing for Slack’s top marketer – Marketing Land

Marketing LandHow a degree in theology led to a career in marketing for Slack's top marketerMarketing LandSlack's head of global marketing came to her career in an unusual way. Unlike many marketers who hold business and marketing degrees, Kelly Watkins earned degrees in theology from Abilene Christian University. When asked about her start in marketing, …

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How a degree in theology led to a career in marketing for Slack’s top marketer – Marketing Land

Pinterest’s first US ad campaign spans Times Square, Facebook … – Marketing Land

Marketing LandPinterest's first US ad campaign spans Times Square, Facebook …Marketing LandPinterest will run billboards in Times Square, ads on Facebook and Instagram and branded content on Mic's and The New York Times's sites.and more »

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Pinterest’s first US ad campaign spans Times Square, Facebook … – Marketing Land

YouTube quietly pauses search ads to implement brand safety … – Marketing Land

Marketing LandYouTube quietly pauses search ads to implement brand safety …Marketing LandGoogle has quietly paused its TrueView discovery ads that show up in mobile search results or as a “related video” on video watch pages on the service.and more »

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YouTube quietly pauses search ads to implement brand safety … – Marketing Land

Buyer’s Guide: Content marketing tools – Marketing Land

Marketing LandBuyer's Guide: Content marketing toolsMarketing LandManaging the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming and costly for many marketing organizations. Automating these processes – or partnering with a content …

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Buyer’s Guide: Content marketing tools – Marketing Land

Time’s up! MarTech is here and it’s your last chance to attend – Marketing Land

Marketing LandTime's up! MarTech is here and it's your last chance to attendMarketing LandIn just one week, the world's largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco, May 9-11. The show is programmed with one specific goal: …and more »

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Time’s up! MarTech is here and it’s your last chance to attend – Marketing Land

[Reminder] Live webinar – Content Attribution: Identifying content that converts – Marketing Land

Marketing Land[Reminder] Live webinar – Content Attribution: Identifying content that convertsMarketing LandContent may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? With content attribution, marketers can identify and double-down on the best performing content assets to generate a lift in …

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[Reminder] Live webinar – Content Attribution: Identifying content that converts – Marketing Land