More Marketers Look to AI to Help Develop Content Marketing Strategies – eMarketer

eMarketerMore Marketers Look to AI to Help Develop Content Marketing StrategieseMarketerMarketers are investing heavily in content marketing, and many are looking to emerging technologies like artificial intelligence (AI) to help shape their strategies, new research suggests. Data from BrightEdge, an enterprise search engine optimization …

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More Marketers Look to AI to Help Develop Content Marketing Strategies – eMarketer

How Postmates Optimizes Campaigns on the Fly with Real-Time Data – eMarketer

eMarketerHow Postmates Optimizes Campaigns on the Fly with Real-Time DataeMarketerFor example, we built a unique in-app experience to coincide with the premiere of “The Bachelorette” on ABC, and we wanted to test how that experience was received from the moment we shared it in our marketing efforts. We rolled the campaign out …

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How Postmates Optimizes Campaigns on the Fly with Real-Time Data – eMarketer

Tesla gains on rivals in the great brand race – Financial Times

Financial TimesTesla gains on rivals in the great brand raceFinancial TimesThe total sum — an estimated $13m — may be mere pennies for a company that spends $12.2bn each year on sales and marketing, yet for Mercedes' upstart rival Tesla, the figure would represent a quarter of its entire marketing expenditure for 2016.

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Tesla gains on rivals in the great brand race – Financial Times

Email marketing must be mobile, automated & personalised to deliver ROI – Econsultancy (blog)

Email marketing must be mobile, automated & personalised to deliver ROIEconsultancy (blog)According to a recent Econsultancy report, marketers feel that email marketing delivers better ROI than any other digital channel. The annual Email Marketing Industry Census in association with Adestra, offers insights into what marketers are doing …

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Email marketing must be mobile, automated & personalised to deliver ROI – Econsultancy (blog)

Forrester Research, Inc. (FORR) Analysts See $0.27 EPS – WeeklyHub

Forrester Research, Inc. (FORR) Analysts See $0.27 EPSWeeklyHubMore important recent Forrester Research, Inc. (NASDAQ:FORR) news were published by: Prnewswire.com which released: “Forrester Announces Keynote Lineup For Consumer Marketing Forum In NYC April 6-7” on March 21, 2017, also Prnewswire.com …and more »

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Forrester Research, Inc. (FORR) Analysts See $0.27 EPS – WeeklyHub

$0.27 EPS Expected for Forrester Research, Inc. (FORR) – Weekly Register

Weekly Register$0.27 EPS Expected for Forrester Research, Inc. (FORR)Weekly RegisterMore interesting news about Forrester Research, Inc. (NASDAQ:FORR) was released by: Prnewswire.com and their article: “Forrester Announces Keynote Lineup For Consumer Marketing Forum In NYC April 6-7” with publication date: March 21, 2017.Forrester Research, Inc. (FORR) Analysts See $0.27 EPSWeeklyHuball 11 news articles »

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$0.27 EPS Expected for Forrester Research, Inc. (FORR) – Weekly Register