A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come – Adweek

AdweekA Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to ComeAdweekDeveloping broad skills at the intersection of marketing and technology is paramount to understanding the evolution of customer experiences in the connected age, says Donald Chesnut, global chief experience officer at SapientRazorfish. Managing the …

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A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come – Adweek

Mar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean? – Adweek

AdweekMar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean?AdweekNot too long ago, ad tech was the darling of the digerati. But while programmatic trends like header bidding continue to gain footing, it's marketing technology—or mar tech—that's become the hottest buzzword for brands and agencies alike. Capital …

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Mar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean? – Adweek

How Sarahah became one of the most popular iPhone apps in the world – Mashable

MashableHow Sarahah became one of the most popular iPhone apps in the worldMashableFrom there, it quickly "spread like a virus," throughout other Arab countries, he told Mashable. Lebanon picked it up, then Tunisia. … Tawfiq still hadn't spent money on marketing for Sarahah, either. But something about the anonymous messaging app …

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How Sarahah became one of the most popular iPhone apps in the world – Mashable

How to Optimize Your Social Media Videos for Conversions – Business 2 Community

Business 2 CommunityHow to Optimize Your Social Media Videos for ConversionsBusiness 2 CommunityWhich stage of the sales funnel are you anticipating your users being in? An introductory video for users at the discovery page (like the video above), for example, would look very different than a tutorial designed to increase ebook downloads in a …

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How to Optimize Your Social Media Videos for Conversions – Business 2 Community

Accelerate your marketing with the MarTech Power Pack – Marketing Land

Marketing LandAccelerate your marketing with the MarTech Power PackMarketing LandMartech is a conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists.

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Accelerate your marketing with the MarTech Power Pack – Marketing Land

Survey results: Here’s what 376 marketers say is working in online marketing – Marketing Land

Survey results: Here's what 376 marketers say is working in online marketingMarketing LandLast year, I attempted to answer these questions with an original survey I called “What Works in Online Marketing,” and I walked away with some interesting revelations about the state of the industry. Now that it's a year old, I figured it was time to …

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Survey results: Here’s what 376 marketers say is working in online marketing – Marketing Land