China’s yoghurt sales poised to overtake milk for first time – Financial Times

Financial TimesChina's yoghurt sales poised to overtake milk for first timeFinancial TimesThe increasing popularity of high-priced yoghurt in China has become a saviour for the country's biggest dairies, with revenues of the fermented dairy product set to overtake milk sales for the first time. China's dairy market, which generates $55bn in …

Visit link:  

China’s yoghurt sales poised to overtake milk for first time – Financial Times

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing? – Adweek

AdweekAs IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?AdweekWatson Advertising promises to kick start the era of cognitive advertising, a field that has both legacy tech companies and startups seeking to transform every aspect of marketing from image and voice recognition to big data analysis and custom content.

Link: 

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing? – Adweek

Adobe pushes toward a future of digital ads in the driver’s seat – Colorado Springs Gazette

Adobe pushes toward a future of digital ads in the driver's seatColorado Springs GazetteAdobe Systems has helped companies tackle digital marketing on computers and smartphones. Now it wants the next key device: your car. New services unveiled to help businesses analyze data from web-enabled autos thrust Adobe into competition with big …

Continued: 

Adobe pushes toward a future of digital ads in the driver’s seat – Colorado Springs Gazette

The 4 Types Of Marketing Roles In Tech – Forbes

ForbesThe 4 Types Of Marketing Roles In TechForbesFor the past several years, I've been conducting research on CMO roles. One area I find fascinating is the variance in the marketing role across industries and firms. Some tend to view marketing as the strategic, P&L driver of the business. Others view …

Original article:  

The 4 Types Of Marketing Roles In Tech – Forbes