TapClicks Acquires Raven Tools to Build Complete Reporting Platform for Marketers – MarTech Series (press release) (blog)

MarTech Series (press release) (blog)TapClicks Acquires Raven Tools to Build Complete Reporting Platform for MarketersMarTech Series (press release) (blog)TapClicks and Raven will join forces to build a complete marketing data and visualization vertical that will serve marketing teams of all sizes. In addition to acquiring technology from Raven, TapClicks … Thanks to TapClicks' unprecedented number of …

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TapClicks Acquires Raven Tools to Build Complete Reporting Platform for Marketers – MarTech Series (press release) (blog)

6 Interesting Social and Mobile Marketing Stats From This Week – Adweek

Adweek6 Interesting Social and Mobile Marketing Stats From This WeekAdweekThe Guardian reported that U.K.-based online fashion retailer Boohoo' sales are up 51 percent thanks to paying Instagram influencers to market its brand. In January and February, the publication noted, Boohoo's sales reached £295 million, which equals …and more »

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6 Interesting Social and Mobile Marketing Stats From This Week – Adweek

The Impact of Coca-Cola’s Job Cuts on Its Marketing Is Unclear for Now – Adweek

AdweekThe Impact of Coca-Cola's Job Cuts on Its Marketing Is Unclear for NowAdweekA Coca-Cola spokesperson told Adweek the impact of the job cuts on the company's marketing and advertising budgets is not yet determined, but more clarity is expected in the next week. In February, Quincey announced “Coke's Way Forward,” a plan to …and more »

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The Impact of Coca-Cola’s Job Cuts on Its Marketing Is Unclear for Now – Adweek

New Snapchat data shows its bringing more eyes to all devices – Mashable

MashableNew Snapchat data shows its bringing more eyes to all devicesMashableNew data shows that Snapchat's claims could be true, though the situation opens up a traditionally thorny issue for marketers around causation and correlation. The data, released by Nielsen in a study commissioned by Snap and first reported by Axios …and more »

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New Snapchat data shows its bringing more eyes to all devices – Mashable

Leave Them Wanting More: In Defense Of The ‘Wonder Woman’ Marketing Campaign – Forbes

ForbesLeave Them Wanting More: In Defense Of The 'Wonder Woman' Marketing CampaignForbesThere has been a narrative popping up in the last few days, one suggesting that Warner Bros. isn't doing enough or offering enough in the way of marketing Wonder Woman. We're five weeks out from release, which means Warner Bros. has plenty of time to …and more »

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Leave Them Wanting More: In Defense Of The ‘Wonder Woman’ Marketing Campaign – Forbes

Leave Them Wanting More: In Defense Of Warner Bros.’ ‘Wonder Woman’ Marketing – Forbes

ForbesLeave Them Wanting More: In Defense Of Warner Bros.' 'Wonder Woman' MarketingForbesThere has been a narrative popping up in the last few days, one suggesting that Warner Bros. isn't doing enough or offering enough in the way of marketing Wonder Woman. We're five weeks out from release, which means Warner Bros. has plenty of time to …

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Leave Them Wanting More: In Defense Of Warner Bros.’ ‘Wonder Woman’ Marketing – Forbes