The rise and rise of in-house agencies: can external shops still thrive? – The Drum

The DrumThe rise and rise of in-house agencies: can external shops still thrive?The DrumA recent Association of National Advertisers study revealed a record number of advertisers taking their marketing services in-house, raising tough questions about the role and value of ad agencies in the future. Historically, when the economy grows, …

Link:

The rise and rise of in-house agencies: can external shops still thrive? – The Drum

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey – Customer Think

Customer ThinkMartech jumps to 29% of the CMO's budget in Gartner's 2018-2019 surveyCustomer ThinkWhen Gartner's annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget, on average, down from 27% the year before.Marketers now spend more on technology than on peopleMobileMarketing MagazineCMOs Under Pressure to Show Business Value, Says GartnerCXOToday.comMarketers allocate more cash for technology than staff for the first timeThe DrumTechHQall 6 news articles »

From: 

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey – Customer Think

4 Reasons Your Team May Be Overwhelmed by Social Marketing – Forbes

Forbes4 Reasons Your Team May Be Overwhelmed by Social MarketingForbesSocial marketing has become one of the most effective and frustrating channels for marketers and growth people. There are almost infinite people, communities, and content across all of the platforms. This leads to the potential for high-level and mass …

Visit link: 

4 Reasons Your Team May Be Overwhelmed by Social Marketing – Forbes

The 3 Ways That Artificial Intelligence Will Change Content Marketing – Forbes

ForbesThe 3 Ways That Artificial Intelligence Will Change Content MarketingForbesIn many ways, artificial intelligence (AI) is already influencing digital marketing in general, and content marketing in particular. But the truth is, there is so much more to come – so many more changes and improvements that AI will surely bring to …and more »

More:  

The 3 Ways That Artificial Intelligence Will Change Content Marketing – Forbes

Iceland’s back-up marketing plan after Christmas campaign was banned – The Drum

The DrumIceland's back-up marketing plan after Christmas campaign was bannedThe DrumIceland has been forced to rework its Christmas advertising campaign after its “overtly political” ad was blocked from running by Clearcast. Its marketing director shares Plan B for what is the most crucial time in the retailer's calendar after Plan A …Iceland's Christmas TV advert banned for being too politicalThe GuardianIceland advert – www.clearcast.co.ukClearcastCoca-Cola joins crusade against plastic in 'World Without Waste' recycling campaignThe DrumThe Conversation UKall 50 news articles »

Visit link: 

Iceland’s back-up marketing plan after Christmas campaign was banned – The Drum

3 signs it’s time to make the switch to account-based analytics – Marketing Land

Marketing Land3 signs it's time to make the switch to account-based analyticsMarketing LandYou're using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your days building marketing programs, compiling reports, and setting up …

See original:  

3 signs it’s time to make the switch to account-based analytics – Marketing Land