Hedge funds start to face up to extreme gender imbalance – Financial Times

Financial TimesHedge funds start to face up to extreme gender imbalanceFinancial TimesWomen control less than 1 per cent of the $3tn in assets managed in the hedge fund industry. Male portfolio managers outnumber women by 20 to one. These stark figures underscore the severe gender imbalance among hedge funds executives, even as …

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Hedge funds start to face up to extreme gender imbalance – Financial Times

Lessons from the Cannes Creative Effectiveness Lions – Warc

Lessons from the Cannes Creative Effectiveness LionsWarcJane Blomfield, head of sales and marketing at Kantar Millward Brown, noted its use as a differentiator from rivals, as with the e-commerce brand Amazon. “Amazon absolutely has a purpose,” Blomfield stated . “Much as people love to hate it, it's …

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Lessons from the Cannes Creative Effectiveness Lions – Warc

Luxury brands turn to China’s online market places – Warc

Luxury brands turn to China's online market placesWarcHandbag and accessories brands are among the earliest adopters, even designing China-specific products to capitalize on seasonal marketing opportunities such as the Chinese New Year. Meanwhile, e-commerce companies are working to wipe out …

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Luxury brands turn to China’s online market places – Warc

College Grads Have Nothing to Hide from Employers on Social Media – eMarketer

College Grads Have Nothing to Hide from Employers on Social MediaeMarketerBusiness-savvy graduates also seem to think their social media status is a pathway to becoming a marketing influencer. A small percentage even told Wingfinder that having a large social media following was a skill they could offer potential employers.

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College Grads Have Nothing to Hide from Employers on Social Media – eMarketer

B2B Content Marketing: 12 Master Tips That You Need to Know – Business 2 Community

Business 2 CommunityB2B Content Marketing: 12 Master Tips That You Need to KnowBusiness 2 CommunityThe person who reads your content or talks with your sales team may be just one link in the chain of people making the final decision. How does this change your content … But if your sole goal is bottom-of-the-funnel content, then your funnel has …and more »

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B2B Content Marketing: 12 Master Tips That You Need to Know – Business 2 Community

Facebook redesigns news feed with larger link previews, circular profile photos – Marketing Land

Marketing LandFacebook redesigns news feed with larger link previews, circular profile photosMarketing LandWhile mostly cosmetic, Facebook's changes are meant to make its social network easier to use. Tim Peterson on August 15, 2017 at 3:15 pm. More. A few months after Twitter tweaked the look of its feed, it's now Facebook's turn to make some mostly …and more »

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Facebook redesigns news feed with larger link previews, circular profile photos – Marketing Land