Building Your 2016 Content Strategy [Infographic] – Business 2 Community

Business 2 CommunityBuilding Your 2016 Content Strategy [Infographic]Business 2 CommunityAs HubSpot reminds us, it's okay to start with a quick and simple video that repurposes your content when you're just starting out. Once you get going, let the creativity flow and always be mindful of how your audience responds to different types of …

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Building Your 2016 Content Strategy [Infographic] – Business 2 Community

Google’s New SERP Layout: The Biggest Winners & Losers – Search Engine Land

Search Engine LandGoogle's New SERP Layout: The Biggest Winners & LosersSearch Engine LandThis change — which will see Google show up to four ads above organic search results and remove text ads completely from the right side of desktop search results — is a net positive for paid desktop search and PPC marketers. Yes, really. Like Kevin …and more »

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Google’s New SERP Layout: The Biggest Winners & Losers – Search Engine Land

It’s time to blow up the brief: Marketing’s ‘best practice’ is holding business back – The Drum

The DrumIt's time to blow up the brief: Marketing's 'best practice' is holding business backThe DrumMore than ever, business needs the best strategy and execution their creative partners can offer. It won't come from the RFP pitch process, which snags clients and agencies in a truly vicious cycle. The marketing team writes a well-intentioned brief …

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It’s time to blow up the brief: Marketing’s ‘best practice’ is holding business back – The Drum

Are Influencers The Missing Piece to Shopper Marketing? – Huffington Post

Are Influencers The Missing Piece to Shopper Marketing?Huffington PostBefore shopper marketing was called shopper marketing, it was "sales promotion". While coupons may be an age-old promotion tactic, they are still effective, particularly with newer value-conscious generations. A recent study by Forrester Research …

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Are Influencers The Missing Piece to Shopper Marketing? – Huffington Post

Inbound Marketing: How to Advertise to People Who Hate Ads – Forbes

Inbound Marketing: How to Advertise to People Who Hate AdsForbesIn 2015, ad blockers were expected to cost publishers around $22 million according to statistics from Page Fair. This represented a serious problem and showed that people are becoming increasingly hostile to ads. There is nothing surprising about this.

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Inbound Marketing: How to Advertise to People Who Hate Ads – Forbes

Landing Pages for Lead Generation: 8 Conversion-Driving Tips – Business 2 Community

Business 2 CommunityLanding Pages for Lead Generation: 8 Conversion-Driving TipsBusiness 2 CommunityWhen your business model requires a bit more TLC to push prospects down the conversion funnel, the lead gen landing page to capture new contacts is one of the most critical, make-it-or-break-it parts of a new visitor's journey. … When your sales …and more »

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Landing Pages for Lead Generation: 8 Conversion-Driving Tips – Business 2 Community